Should You Focus On Refi or Purchase
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 8 June 2020
⏱️ 40 minutes
🧾️ Download transcript
Summary
While there are plenty of ways to be successful in the mortgage industry, I've found immense success using the 70/30 rule. Have you heard of it?
That's exactly what my dear friend, Mike and I will be discussing on today's episode of Loan Officer Freedom, the #1 podcast for loan officers! The 70/30 rule states that 70% of your business focuses on purchase opportunities and 30% of your business focuses on refi's. There are many reasons for this, namely to have a healthy balance of loans, but it also provides an opportunity to serve and truly help your clients. Want to know what I mean? Listen to this episode of Loan Officer Freedom to hear more.
If you'd like even more details about this strategy visit: LoanOfficerStrategyCall.com to set up your complimentary coaching call.
Transcript
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| 0:00.0 | all right welcome everybody you are listening to loan officer freedom number one podcast in the |
| 0:09.1 | world today for loan officers and we really appreciate you guys and what all you bring to the table |
| 0:14.6 | and i'm joined today by my very dear friend special guest the guru of all scripting uh mr mike himself how you doing my brother |
| 0:25.6 | i'm doing great man and you know thanks for inviting me back on the podcast i always thought |
| 0:29.7 | carl it's one thing to be invited to the party it's another thing to be invited back to the party |
| 0:34.2 | you know what i mean so yeah and i've never heard that i like that. I like that. So cool. Well, dude, see, for me, having the great Mike, Mike Kardashian on the, on the podcast means I don't have to come up with stuff that this brilliancy just comes out of your mouth. And I kind of get to play like, oh, I don't know, Oprah or Jimmy Fallon or whatever, man. |
| 0:55.5 | Just, just all you got to do is have great guests on. And, man, you got a great show. So good to have you here, buddy. Thanks, man. I appreciate it. You know, only good things happen when we get together, man. That is the truth. That is the truth. All right. So what we're going to talk about, you know you're listening to the right episode. |
| 1:12.0 | If you want to hear about, should I focus on purchases or |
| 1:17.1 | refinances and how do you balance it to? And how do you know you have a good balanced business? |
| 1:23.1 | And if you don't, what do you do about it? So kind of a full action pack here. |
| 1:29.4 | But first of all, what we're going to do, if I can find it here, is we are going to read one |
| 1:35.8 | of the, yes, I do, read one of our great reviews that somebody left us. |
| 1:40.2 | By the way, if you leave this review and then take a picture of it and just an honest review, right? Whatever it is. It doesn't have to be. We like the five stars, of course, but doesn't have to be. Just an honest review. Take a picture of it and email it to support at the marketing animals.com. We're going to do one of two things. You're going to either, A, we're going to send you one of our mortgage marketing animal |
| 2:02.2 | Yeti type cups. |
| 2:03.8 | These are really, really super nice, great for this time of year. |
| 2:08.0 | Or I'll send you a copy of any one of my books. |
| 2:13.5 | And you just tell us which one you want. |
| 2:15.0 | We have the Facebook marketing one, right? |
| 2:20.4 | We literally wrote the book on that. |
| 2:22.0 | We have the should I stay or should I go? |
| 2:25.4 | And it talks about changing companies, pros and cons, what to look for. |
| 2:29.5 | Maybe staying right where you are is the right place to be, right? |
... |
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