Our Thoughts On Selling Courses In Today's World

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 7 October 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, challenges, and opportunities associated with selling courses in today's digital era. From choosing the right niche to delivering value-packed content, we unpack the essential components of a successful course-selling venture. Don't miss this insightful conversation that sheds light on the nuances of the e-learning industry. Whether you're an aspiring course creator or an entrepreneur seeking to expand your digital offerings, this episode is your guide to navigating the complexities of selling courses in today's world. Tune in and gain a fresh perspective on this dynamic field! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Our Thoughts On Selling Courses In Today's World. (00:15) How our opinions have changed about selling courses. (01:45) Discover the problems and limitations of selling courses. (03:22) Neil shares his experience of selling courses. (04:03) Why building enterprise value through selling courses is challenging. (04:45) The benefits of giving courses away for free. (05:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Give $100M Leads a read Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Should you sell courses in today's world?
0:03.6	So let me start this off.
0:05.8	Damn it, Neil, let me start this off real quick.
0:08.4	So let me explain why, before you guys on YouTube,
0:11.3	I don't want to see the retention graph like disappear.
0:14.1	So courses used to be, they're still a really good way of making money, right?
0:18.4	And a lot of people, especially in the internet marketing world, they would push courses and
0:21.5	some courses would do 20 30
0:22.8	40 million dollars a year so you know Tony Robbins would do very few by the way
0:27.2	most coaches don't even do 10 million dollars or even five million a year but
0:30.9	yes keep going yes okay and you know Neil and I both
0:34.2	used to do courses before and I think our thinking is a little different now in terms
0:38.1	of courses like I think courses still have there there's a time in place for them but I don't think the best way
0:44.1	and neither does Neil I don't think the best way to use courses is to sell courses.
0:47.6	No I don't think so either. Look when I used to sell courses and this is a long but dude, I think I haven't sold a course in maybe seven-ish years?
0:56.0	Since you started N.P. Digital? Eight years, maybe?
0:59.0	Something long like that, right? I haven't had M.P. Digital that long, but we stopped it before we started MP Digital. And I don't know what the exact profit numbers we got to, but I know our peak in course revenue was around like $600,000 a month. Now we've done
1:13.4	launches and stuff and we've had you know over a million dollars in a month but that
1:17.5	doesn't count right I'm talking about it was consistency. It wasn't hard to hit
1:21.3	300, 400 even 500 500, 600,000 a month in revenue.
1:25.8	The issue we had in 600 was hard to maintain by the way, but call it three, four,
1:30.9	or five hundred thousand wasn't a big deal at all.
	...

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