Should You Be Using Medium or Not? | Ep. #73

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 12 October 2016

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more… Time Stamped Show Notes: 00:29 – Today’s topic: Should you be using Medium or not? 00:44 – Neil doesn’t see the value right now, especially if you already have your own blog that gets traffic 01:03 – You can use Medium to promote your blog…maybe 01:20 – Why build equity on somebody else’s platform? 01:45 – Why would you compound your investment on another platform 02:00 – Where’s the conversion tracking? Where are the tracking pixels? 02:20 – Now, if your written content doesn’t have anything to do with what your blog normally covers, go ahead and put it on Medium 03:15 – Medium is really a new, higher-quality version of Tumblr 03:38 – Medium lacks versatility 04:00 – You can test Medium for link building 04:15 – If your blog blows up, you have no control with Medium 04:28 – The plus side of Medium is this—they have an audience so your copy will be read 05:09 – if your goal is to solely grow exposure…Medium can work 05:50 – Are you focused on brand building or monetizing? 3 Key Points: Ask yourself are you interested in brand-building or monetizing? With Medium, you have zero control. When you do most on Medium, at least you know your content will be read. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:55.0	I'm your host Errett Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to be talking about if you should be using medium or not.
1:02.0	So Neil, what are your thoughts around this new platform?
1:05.2	Yeah, if you don't have an audience and you want a quick user base,
1:08.8	you can check out medium.
1:10.1	I'm not a fan of it, because I don't like publishing content in mass quantity that I can't control.
1:15.5	The site, the platform, make changes so that way it can generate leaves and get a ton of conversions.
1:20.5	Media may make these changes in the future and may make it more flexible kind of like
1:24.6	WordPress but in the short run I don't think it's worth using medium if you have your
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