What Kind of Content Should You Publish on LinkedIn? | Ep. #72

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 11 October 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn. Time Stamped Show Notes: 00:29 – Today’s topic: What kind of content should you publish on LinkedIn? 00:45 – LinkedIn built up an organic traffic base 00:50 – Benefits of being able to publish on LinkedIn 01:12 – Posts rank on Google 01:29 – Eric syndicates his posts on LinkedIn 01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets 02:02 – More contact requests results in more business inquiries 02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content 03:12 – Add your sites and projects to your LinkedIn profile 04:00 – Metrics on LinkedIn posts 05:06 – Writing specific, tailored content performs the best 05:57 – Google’s duplicate content vs syndicating on LinkedIn 06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog 3 Key Points: LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut. Utilize LinkedIn for content–it ranks on Google too! Unique content does better than posting syndicated content. Resources Mentioned: LinkedIn – A social networking service where you can publish content Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Hello and welcome to yet another episode of marketing school.
0:56.0	I'm your host Eric Sue.
0:58.0	And I'm Neil Patel.
0:59.0	And today we're going to talk about what kind of content you should be publishing on LinkedIn. So first in form... about a couple years
1:05.0	couple years ago I believe LinkedIn
1:07.0	LinkedIn opened up the publishing platform to everyone
1:10.0	so they can kind of build their brand and just
1:12.0	write content so everyone can see it and you know they've built up their brand and just write content so everyone can see it.
1:14.0	And they've built up their organic traffic quite a bit just by opening up their platform.
1:18.2	And yeah, I guess we can jump into talking about the benefits of being able to do that.
1:23.2	So I can kick things off.
1:24.8	What I will say is recently, this is an interesting story,
	...

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