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Marketing School - Digital Marketing and Online Marketing Tips

How to Use Live-streaming to Market Your Business | Ep. #74

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 13 October 2016

⏱️ 8 minutes

🧾️ Download transcript

Summary

In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other tools, and share their strategies for successful deployment. Time Stamped Show Notes: 00:29 – Today’s topic: How to use live-streaming to market your business 00:57 – Facebook LIVE 01:10 – Facebook will promote it to EVERYONE 01:25 – Live Q and A 01:38 – Test different strategies 01:49 – Creates loyalty, builds your brand, etc. 02:08 – The results aren’t necessarily quick, but they do happen 02:29 – Frank Kern Facebook Live 02:43 – You CAN make money off of it 02:50 – How Eric uses Facebook live 03:23 – When you’re using live streaming tools, you need to identify which application has your ideal audience 03:43 – Specialize in one or two of the channels 04:27 – Telestream 05:37 – Neil’s test on Facebook Live 05:51 – After a day or two, no one watches it anymore 06:10 – Don’t keep your videos up for more than a week or two 06:28 – Do that, and more people will show up to your live broadcasts 06:52 – Don’t forget to tap into your other channels 3 Key Points: Understand which “LIVE” audience is best suited for your needs. You can make money off of live streams, but they’re really for branding. When you’re jumping into the live-streaming game for the first time, test different strategies. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your low time.

0:56.0

Hello and welcome to another episode of a marketing school. I'm your host Eric Sue.

0:57.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about how to use live streaming to market your business. So let me just make it clear when we think of

1:05.9

live streaming the definition to us is there's Facebook live there's also

1:09.7

YouTube live as well there's also Periscope and also to us, Instagram stories and Snapchat is also considered

1:17.6

quote-unquote live or semi-life, but we're going to love them into the same bucket here. So I think first things first I know Neil you've

1:24.3

tried Facebook live so maybe you can speak to that a little bit and talk about what

1:27.6

it's done for you. The best part about Facebook live is they promote it heavily

1:31.2

they want everyone to use it so if you use Facebook live it gets

1:34.6

shown to everyone you know with our algorithm like you buy all these fans on your fan

1:38.9

page and it barely gets shown to anyone well they're doing the opposite with Facebook Live and I don't

...

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