Should You Add Another Offer Or Just Double Down On One?
The Chris Harder Show
Chris Harder
4.9 • 1.5K Ratings
🗓️ 8 December 2025
⏱️ 22 minutes
🧾️ Download transcript
Summary
Most entrepreneurs don't add new products because it's smart. They add them because they're bored, anxious, or chasing the next dopamine hit. In this episode, I break down the reason creating more offers usually hurts your business instead of helping it. I share the three questions you must answer before adding anything new, why your flagship product deserves 80% of your focus, and how distraction is the fastest way to kill momentum. Get ready to simplify your business, refocus your energy, and scale faster than ever.
HIGHLIGHTS
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The three questions that tell you if it's actually time to create something new.
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Why "the money is in the monotony" and what that means for your next 24 months.
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Why adding more products usually decreases your income.
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One question to see if your current offer can actually scale to your income goals.
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How boredom quietly kills high-earning businesses.
RESOURCES
Apply for Mentor Collective Mastermind (up to $500K in revenue) HERE
Tax, compliance, and wealth coordination with TruWealth HERE
Make More Sales in the next 90 days - GET THE BLUEPRINT HERE!
Check out upcoming events + Masterminds: chrisharder.me
Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.
FOLLOW
Chris: @chriswharder
Frello: @frello_app
Transcript
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| 0:00.0 | People create extra products because they're afraid of losing a little bit of revenue by leaving certain buyers out. |
| 0:08.3 | But the problem is you're actually losing out on a lot of revenue by not maximizing the buyers that would be there if you were louder, prouder, and more consistent about your one flagship product. |
| 0:21.9 | So it's easy to get distracted. We want to solve scarcity. It's easy to get distracted. We want to feel |
| 0:27.5 | that feeling of creation. But it doesn't mean you're supposed to create. Doesn't mean you're |
| 0:32.0 | supposed to add new products right now. Well, then, how do you know if you're supposed to? You have to be |
| 0:36.7 | able to answer these |
| 0:37.6 | three questions. Welcome, everybody, to the Chris Harder Show, where we are making you |
| 0:47.2 | unapologetic about your pursuit of success, knowing that when good people like you make good |
| 0:51.8 | money, they can then do great things. My name is Chris |
| 0:54.9 | Harder and several times per week. I will bring you epic guests, solo episodes, and every single |
| 0:59.7 | tool, trick and skill set you need to grow your business, grow your money mindset, and to grow your |
| 1:04.7 | wealth to levels that you have never reached before. I've ended up in a unique place in life where I've |
| 1:09.3 | got the experience, the connections, |
| 1:11.1 | and all of the secrets that it takes to be successful. And I'm lifting the curtain to reveal it |
| 1:16.4 | all to you in an effort to help put you in a position of abundance so great that you can then |
| 1:21.5 | be as generous as possible. So let's lock arms and let's get started. |
| 1:29.5 | Hey, everybody, welcome back to the Chris Harder Show where today I am grateful, I'm grateful for my annual guys' trips. |
| 1:35.7 | You know, one of the things that Lori and I have done really well is even though we're a couple that does lots and lots of things together, |
| 1:41.3 | we have done a great job of building separate lives and separate |
| 1:44.8 | friend groups so that we remain interesting to each other and more importantly, so that we don't |
| 1:49.6 | rely on each other to be all things wrapped in one, because that is impossible to rely on your partner |
| 1:55.4 | for. And so she's developed these friend groups that she does fun things with, and I've developed |
... |
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