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I'm Dave Ramsey, your host with over 30 years of experience leading in the trenches right alongside you.

If you got a question you want to ask, click the link in the description.

Sean is in Buffalo, Wyoming. Hi, Sean. How are you?

I'm doing great, Dave. How are you doing today? Better than I deserve. What's up in your world?

Well, I'm a co-owner of a commercial roofing company in Wyoming. Actually, my family and I

recently acquired the business. It's been around for over 40 years.

We have about 25 employees and a three-year average revenue of 6.3 million. And we started

to think about investing in marketing to expand and diversify, and that kind of brought us to our

logo, possibly updating it. So my question is, is it wise to rebrand the logo

of an established business? And if so, how do we do that without losing the trust that's

already there?

I doubt that a roofing company logo is carrying your marketing on its back.

I mean, you're not Coca-Cola, you know?

And so, in other words, your, your marketing is the reputation of the company you bought,

the name of the company you bought.

Now, if you're going to change the name of the company, that's a that I would hesitate on. Okay? Right. No, yeah, I fully want to keep, I want to keep the

name. And it's just that logo is very recognized locally. And so I just didn't want to

have this perception that, you know, new owners, new leadership, we're changing how

this company operates. We're sticking with how it was done. We're still really involved with

the previous owners. Why would you want, why would you update the logo? What's the, what's

the upside? Well, I guess, well, we were thinking about updating, you know, all the internet stuff and marketing things.

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