How to Know if Your Marketing Is Working

EntreLeadership

Ramsey Network

Business, Management, Entrepreneurship

4.7 • 4.4K Ratings

🗓️ 25 May 2026

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Throwing money at marketing won’t fix your growth problem. In this episode, learn how to measure your marketing’s effectiveness with clear metrics, understand your return on ad spend, and stop guessing if your marketing is paying off. Next Steps: 🎥 Watch our video Simple Marketing Practices That Built a $300,000,000 Business: https://www.youtube.com/watch?v=LvgkOgn9-uM 📞 Have a question for the show? Call 844-944-1070 or send us a message: https://ter.li/ask-us 📚 Learn about the EntreLeadership System™: https://ter.li/system-p 💻 Get EntreLeadership Elite™ for your business: https://ter.li/elite-p ✉️ Sign up to receive tactical tools, advice and resources in your inbox every week: https://ter.li/enl 🏢 Attend EntreLeadership Summit: https://ter.li/summit-leadership 🎤 Attend EntreLeadership Master Series: https://ter.li/masterseries-conference 📖 Order Dave’s book Build a Business You Love: https://ter.li/b4kru2 Connect With Our Sponsors: Go to Belay Solutions or text ENTRE to 55123 for their free resource! Go to Christian Healthcare Ministries and use code ENTRE for a 50% credit towards your first month of membership. Visit NetSuite today to learn more. Listen to More From Ramsey Network: 🪑 Front Row Seat with Ken Coleman 🎙️ The Ramsey Show 💸 The Ramsey Show Highlights 🧠 The Dr. John Delony Show 🍸 Smart Money Happy Hour 💰 George Kamel Ramsey Solutions Privacy Policy Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	At some point, you hit a ceiling.
0:07.0	You've hustled, bootstrapped, been scrappy, built something real, but then you realize
0:13.0	you can't market your way to the next level with just your time and duct tape anymore.
0:19.0	So the question is, when you're finally ready to invest real
0:22.6	dollars into marketing, where the heck should that money go? Today, Entree leadership's
0:28.4	John Falcons and Ramsey's chief marketing officer, our CMO, Jen Sewardson, will walk you
0:34.1	through how smart business owners make intentional and effective marketing investments
0:40.8	from hiring the right person to knowing if you're actually getting your money's worth.
0:45.6	Let's get into it.
0:47.4	All right, Jen, so we've already talked a little bit about kind of how to get started with marketing.
0:52.0	What are some low-cost ways to do that? Let's talk about kind of the next season, with marketing. What are some low cost ways to do that?
0:54.7	Let's talk about kind of the next season,
0:56.8	when things are really starting to roll,
0:59.0	and maybe you're wanting to build a team,
1:02.2	you know, to do the marketing for you,
1:03.9	or maybe even hire an agency.
1:06.5	What advice, what comes to mind for you
1:08.4	around that season of business for somebody?
1:11.6	Yeah, so whether you're hiring somebody in or talking to an agency and wanting to hire
1:16.6	and outsource your marketing, it's really important, you know, I've said before, this isn't rocket science.
1:22.6	Right.
1:23.6	And while it may not be your expertise, you are very capable as the business owner
	...

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