In this episode, we're going to talk about should you be using the cost-per-click metric

when budgeting for Facebook ads? And I'll tell you the answer of what I personally use in a moment,

but first I want to give context to this little chat. I'm speaking to you if you're a course creator and a membership owner. I very clearly do not usually address, no, I don't actually address,

e-com business owners.

You have a website with like 20 or 30 products and you're using Facebook ads to drive traffic to those websites.

I'm not an expert in e-commerce at all.

I am an expert in online courses. I've been

coaching, as in consulting, online course creators, sales, marketing, funnels, how to build out a team

so you can reduce your overwhelm and increase your impact while growing your profit, memberships,

and of obviously Facebook ads now for over three years.

But that skill set, that Facebook ad skill set, is very different from an e-commerce Facebook ads skill set.

Just wanted to clarify that because I have been getting some requests to manage ads for people who basically have an e-commerce setup. Again, I'm not talking about

what we would describe as D-commerce, digital e-commerce where you have, say, a bundle of three things

that you're selling and you're sending traffic to that. That's different. That's okay. I can help you.

My advice and strategies apply to you, but if you got a 20 product store, that's okay I can I can help you my advice and strategies apply to you but

if you got a 20 product store that's a whole different that's a whole

different ads game friend all right so cost per click or cost per result I

like to look at cost per result when I'm budgeting for Facebook ads for myself and for clients.

But there's an even more important question that you want to be asking yourself when budgeting, let's say for an upcoming launch.

And that question is, is what kind of cost per acquisition?

I say cost per acquisition because you could have

a freelance or a pay launch, right?

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