All right, we're at the NSSF Shot Show Media Day. We're all in line to get our credentials here.

I just bumped into Brant Fitzgerald from Undead Labs. Brant, what is Undead Labs and what are you doing here?

We're a video game company and we're making a zombie survival game.

Okay.

I'm here researching the latest and greatest in firearms so that we can add some

credibility and reality to the firearms in video games. Well, I know a lot of the gun guys are

going to like that because they look at that, say, you know, that's not quite how the gun works

or it doesn't apply that way. And you told me you've got a background in shooting. You grew up shooting.

I did grow up shooting. I grew up hunting with my dad.

Like I said to you earlier, I hadn't eaten store-bought meat until I was about 13 or 14.

So I was pretty lucky that way. No kidding. So tell me what are you looking for out here and how do

you incorporate that into your video game about zombies?

Well, I'm looking to see what company, the latest and greatest companies are coming out with,

mainly so that we can provide some really interesting content for the people who consume our

product.

Getting out here and seeing the newest products will allow me to get a jump on getting that stuff

into the game before a lot of other video game companies.

Pretty competitive world out there.

It can be.

It can be.

So we were talking, and there are a lot of companies bringing out zombie-based products, zombie ammo, zombie guns.

Is that surprised you?

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