All right we're at the NSSF Shot Show Media Day. We're all in line to get our

credentials here. Just bumped into Brant Fitzgerald from undead labs.

Brant, what is undead labs and what are you doing here? We are a video game company and we're

making a zombie survival game. I'm here researching the latest and greatest in

firearms so that we can we can add some credibility in reality to the firearms in

video games. Well I know a lot of the gun guys are gonna like that because they look

at that say you know that's not quite how the gun works or doesn't apply that way and

you told me you've got a background in shooting.

You grew up shooting.

I did grow up shooting.

I grew up hunting with my dad.

Like I said, to you earlier, I hadn't eaten

store-bought meat until I was about 13 or 14 so I was pretty lucky that way.

No kidding. So tell me what what are you looking for out here and how do you incorporate that into your video game about zombies?

Well, I'm looking to see what the latest and greatest companies are coming out with,

mainly so that we can provide some really interesting content for the people who

consume our product.

Getting out here and seeing the newest products will allow me to get a jump on getting that

stuff into the game before a lot of other video game companies.

Pretty competitive world out there.

It can be.

It can be.

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