LinkedIn Presents.

I'm Rufus Griscombe, and this is the next big idea.

Today, how to manage your psychologist at the University of Michigan, published a book called Chatter, The Voice in Our Head, Why It Matters, and How to Harness It.

And then, like any first time author trying to make his mark, he went on book tour.

And after I'd finished talking about chatter, people would come up to me or in the audience,

they would make comments about thank you for talking about this. You know, this is such a

common experience I've grappled with throughout my life. I have some tools now. But.

The dreaded butt. In city after city at event after event, Ethan could not escape it. People were desperate to know,

What about when I'm angry? What about if I want to maximize joy? And what about if I want to rain in my

sadness? It was as if with chatter, he'd shown them how their car's transmission works and

given them tools to keep it running smoothly. And their response was, yeah, that's great, but my brakes are squeaking, the AC is busted.

And there's this weird rattling noise when I go over 60.

What am I supposed to do about that?

What just became abundantly clear to me through those experiences is that people are thirsting for an understanding of their emotional lives.

Like, what are our emotions?

Why do we have them?

What do they do for us?

Why do they gang up against us?

And it turns out these are age-old questions that we've been grappling with,

likely for as long as we've been roaming the planet.

So when his tour ended, Ethan went back home and started fleshing out a new book idea.

This book, he decided, would be an instruction manual for understanding our emotions,

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