Happy Monday. I'm Michael Kovnet, host of the Next Big Idea's sister podcast, The Next Big Idea Daily.

Every weekday, we deliver quick masterclasses from the best nonfiction books written and read to you by the authors themselves.

You're about to hear the episode we published this morning. To get the rest of this week's episodes, follow the Next Big Idea Daily wherever you get your podcasts.

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Good morning. I'm your host, Michael Kovnet, and this is the Next Big Idea Daily, quick

masterclasses from the best new

nonfiction in under 15 minutes. Make sure you're following the show to get new episodes and sign up

for our free companion newsletter using the link in the episode notes. Now, I don't want to freak you

out, but you do realize, don't you, that every time you scroll, click, or tap, you're leaving

a trail of data that reveals your most intimate thoughts and preferences.

And not to further freak you out, but do you realize that algorithms created by private companies

are not just observing, they're shaping your choices, your mindset, and even your future. I think it's fair

to say that for the most part, this power is being used to manipulate us, largely to get us to buy

things. But what if we could turn it into a force for good? Sandra Mott's, a computational social

scientist, an associate professor at Columbia Business School,

unpacks this question in her new book, Mind Masters,

the data-driven science of predicting and changing human behavior.

Drawing from her expertise in psychology and computer science,

she explains how algorithms act as master snoopers

and outlines how we can reclaim agency in the digital age.

Sandra will share some big ideas that might just change how you think about your data and your

online life right after this quick break.

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