The weirder the niche is the more people are out there on the planet feeling isolated and feeling like no one else does this thing that they love or no one else gets it the way that they do and they love this thing but they don't know how to they they've been sideline right they've gone into a store and they've been treated like a weirdo their family thinks they're weird because they do this thing they've they've been made fun of all their lives you know guys that knit they're like why do you know you're that's only for old ladies you know young people

that knit you know they're like why that's only for old people older people that knit cool things why aren't you making you know um toilet paper covers you know the weirder it is the more there's a need for it out there um and and again the more the more we grow as a global society those broader needs are getting met they're getting met by a lot of different people right but what's not getting met is is you know the people at the edges

I'm Streny Rao and this is the unmistakable creative podcast where you get a window into the stories and insights of the most innovative and creative minds who started movements built driving businesses written best selling books and created in

the same way interesting art for more check out our 500 episode archive at unmistakablecreative.com

Welcome to the unmistakable creative thanks so much for taking the time to join us oh I'm thrilled to be here thanks for having me on absolutely so I found out about you

by way of our mutual friend Bridget Lions um you have a book out called Move the Needle which we will talk about but as you know from

having heard the podcast I want to start with what I think is a might be a rather odd question for you but

that is what social group are you a part of in high school and what impact did that end up having on where

you've ended up with your life yeah this is that's such a good question um I was in what I would call

a floater group um I was super lucky I think in that I reach out public high school it's actually if

you've ever read the book outsiders um with the the socials and the reasons the socials were yeah

and it's in high school so high school I went to that's what she the author as he hit and based

the socials on and it was a public high school in metal town and um it they they had the very first

G&T gifted and talented program like a pilot program the year that I became a freshman and they

kind of threw a huge mismatched people like I think I don't know what the testing criteria was

honestly but um it was a really interesting mix of people that were in my class that went through

from ninth ninth to twelfth grade and so I I always gravitated to interesting creative people

and I was lucky enough to have this pretty wide I mean we were all just friends we just all

connected we're all going through this kind of crazy experiment together so you know I did some

cheerleading I did some tennis playing but it you know hung out a lot with the you know the smart

crowd if you want to call it that there was kind of a wild social crowd to kind of everybody sort

of blended in this big fixer which I feel really lucky for uh looking back you know with it was a

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