Previously on Drill.

I was on a radio show two hours they called and said, can you come in and talk about climate

change?

Sure.

It was K-Talk Radio 630 AM and I still remember this so well.

And it was two hours of live TV and they broke the call record.

Everybody that called in was antagonistic toward me.

Nasty.

It was all, let me talk to that tree hug and do good or kind of guy.

And that's how the whole interview went.

And I got done.

I was like, why are they so angry?

We learned in the last two episodes about the ways in which oil companies influenced

the media.

But they were spending tens of millions of dollars a year with PR companies and that money

wasn't just being used on op ads and influencing editors.

It was also fueling a broader social influence campaign.

For the media strategy to work, fossil fuel companies also had to shift how people think.

They did that by seeding an anti-science attitude amongst conservatives, continually pushing

the idea that you can't have innovation or progress with that oil and also shifting

how people thought about the connection between religion and the environment.

That's not a scientific argument.

...