You'd have to be hiding under a rock if you haven't seen all the headlines in the real estate

industry about buyer agency in the future and candidly many of them come from a position of being defensive

sounding or doom and gloom sounding or denial sounding and the reality is we don't know the future yet but what we do

know is that value always wins.

Now in today's conversation I'm joined by an expert guest, the co-founder of

Thousand Watt which is a premier marketing agency and research solution in the

real estate space, Brian Boero and this conversation was incredible. Yes, I've already had the conversation with Brian. I'm recording the intro after the fact and I can tell you what to expect This conversation is going to intensify as we go so make sure you're at a place in time where you can go

through the entire episode, whether you're listening or watching. Make your way through it

in its entirety to get take away insights on how you could and should be marketing yourself to

buyers today. How do you cut through the noise of the media with what's happening

to talk to your consumer in a way that builds trust beyond what it ever was.

Welcome to this week in marketing.

My name is Jason Pantana.

I'm your host and I'm so glad you're here today.

Whether you're watching or listening, please make sure to

subscribe so that you can see future episodes in your feeds.

So you never miss a beat in terms of what's happening in the space of marketing and

today's conversation is absolutely mission critical.

I mean again you'd be under a rock if it hasn't been a part of your conversation and you're in the real estate space.

I want to hear from you what are your comments what are your questions what are your thoughts as

Brian and I have this conversation together and I don't want to take up any more time cutting into the

interview so let's jump straight to the interview with Brian Barrero.

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