Seth Godin: The Power of Creating Tension in Negotiations

Negotiate Anything

American Negotiation Institute

Education, Careers, Business

4.8 • 659 Ratings

🗓️ 6 March 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Request A Customized Workshop For Your Company In this episode of Negotiate Anything, host Kwame Christian sits down with the legendary Seth Godin to delve into the art of creative conversations and negotiation. Together, they explore the complexities of enrolling others into creative marketing strategies and how to manage difficult conversations effectively. Seth shares insightful anecdotes from his career, highlighting the importance of creating the right conditions for dialogue and the strategic use of tension in negotiation. Listeners will gain a deeper understanding of the psychology behind negotiation, focusing on status, affiliation, and maintaining consistency. What will be covered: The concept of enrollment and its role in successful creative conversations. The strategic use of tension and status in negotiations. Seth Godin’s personal experiences and anecdotes that illustrate effective negotiation techniques. Connect with Seth Godin sethgodin.com Akimbo: A Podcast from Seth Godin Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:25.8	From LinkedIn News, I'm Jesse Hempel, host of the Hello Monday podcast.
0:32.1	Start your week with the Hello Monday podcast. We'll navigate career pivots. We'll learn where happiness fits in. Listen to Hello Monday with me, Jesse Hempel on the LinkedIn Podcast Network, or wherever you get your podcasts.
0:41.3	My feelings won't be hurt. I even appreciate you spending three minutes on the phone with me.
0:45.6	And a week later, I was in his office in California, and I came back with finished software, which I didn't even know he had programmed on his own.
0:53.4	And we went on to sell
0:54.8	hundreds of thousands of copies. But it worked because my consistent story is, I'm going to keep
1:01.9	my promise. I'm going to tell you my truth. And the authentic thing for me to say is, I'm scared
1:06.7	shitless. I'm way over my head. I have no idea what I'm doing. That would have been authentic, but that wouldn't have been consistent. Hey, I'm Kwame Christian, and you are about to
1:16.8	step into the world of Negotiate Anything, the number one negotiation podcast in the world
1:21.7	where we teach you how to make difficult conversations easier while getting more of what
1:26.2	you want in the process. Each episode is packed with practical tips and strategies from the experts.
1:32.3	We delve into negotiation, conflict resolution, and leadership skills that are crucial in both business and in life.
1:39.3	Whether you're closing a deal, managing a team, or navigating personal relationships. Negotiate Anything provides you
1:45.7	with the tools you need to succeed. Our conversations are real, relatable, and most importantly, rooted in
1:52.8	practicality. So if you're ready to transform your conversations and elevate your negotiation skills,
1:58.9	join me on Negotiate Anything.
2:05.5	Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to listen.
2:08.9	Let's make every conversation a winning negotiation.
2:13.3	Seth, thanks for joining us today. Well, thank you for having me.
	...

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