IBM’s Cindy Anderson & Anthony Marshal on Thought Leadership for Negotiators

Negotiate Anything

American Negotiation Institute

Education, Careers, Business

4.8 • 659 Ratings

🗓️ 5 March 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Request A Customized Workshop For Your Company In this engaging episode of "Negotiate Anything," host Kwame Christian is joined by Cindy Anderson and Anthony Marshal, two thought leaders from the IBM Institute for Business Value. The discussion centers around their co-authored book, "The ROI of Thought Leadership," and its unique intersection with negotiation. They explore the tangible impact of thought leadership on negotiation, persuasion, and communication, offering listeners actionable insights. As Cindy and Anthony dispel common misconceptions, they provide a roadmap for individuals to harness thought leadership to amplify their authority and negotiation skills. What will be covered: A deep dive into what thought leadership truly means and common misconceptions about it. A discussion on how thought leadership intersects with negotiation and enhances persuasive communication skills. Exploration of practical steps for individuals to become thought leaders and effectively produce thought leadership. Buy Now The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:25.8	From LinkedIn News, I'm Jesse Hempel, host of the Hello Monday podcast.
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0:41.7	Cindy and Anthony, thanks for joining us today.
0:44.7	Pleasure to be here.
0:45.8	Great to be here.
0:46.8	Yes, it's a pleasure to have you both.
0:48.5	So, Cindy, how about you get us started by telling us a little bit about yourself and what you do?
0:52.7	Absolutely.
0:53.5	I work as the CMO
0:55.4	and the global lead for engagement and eminence at the IBM Institute for Business Value. I have
1:01.5	the best title ever, engagement and eminence, right? And what that means is I work, my team works on
1:09.0	taking our thought leadership and really getting it out into the world,
1:12.9	getting it out to our clients and to the folks who can use the business insights.
1:17.2	I'm also on the board of advisors for the Global Thought Leadership Institute, which is a brand new
1:23.1	organization that I know we're going to talk about later.
1:26.9	So similar, IBM Institute for Business Value.
1:30.5	So I lead thought leadership, which is, you know, I've got all the people that are the experts in
1:37.0	various industries or technologies or various functional areas like talent or supply chain
1:43.3	reporting to me. And we work together to actually
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