And I want to share with you the difference between goals and standards.

Oftentimes when I'm coaching founders, they, you know, and I ask them what their goals and

their dreams are that, you know, they can be very clear. They could say, well, I want to hit,

you know, 25 million in ARR. I want to, you know, get this physical shape. I want to find a partner

in my life that lights me up and and they can be

very descriptive about their goals. But the thing that I focus on with founders when I'm coaching

them privately, it's the standards because oftentimes what I've discovered is goals are easy to

define. What people lack is the standard that they hold themselves to,

the standards that they're going to change around that aspect of their life

that is then going to unlock that goal or that dream, right?

And I'm going to give you three specific ways to improve the standard around the goal

so that you can have the highest probability of knocking

them out of the park. Okay. So this, this is, and I've been doing this for years, you know,

I think when I was 24, I read good to great and they talk about these concepts of like

shooting bullets and then cannon balls and you know just the

habits and consistency and um when i was building my company spirit i did this deck it was like

year one six months in and i and i just set a vision for where i wanted to be in five years and

what i did though that was different is I asked myself, well, what would

the day or life of a CEO running that kind of company? What would it look like? How would I show up?

What skills would I have to learn? What habits would I have to implement so that I had the highest

chance of hitting that goal.

You know, I think at the time it was 25,000, 50 employees with four offices around the

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