today I'm going to talk about the 108010 rule, which is something that is I talk about in my book,

Byback Your Time.

And this morning I was on my bike ride.

I saw a YouTube video come up about a guy named Caleb Ralston.

Caleb is the previous videographer for Gary Vee or team Gary Vee.

He built his TikTok account. He also has been working with my buddy Alex Hermosey on his

social media. So Caleb knows his stuff. And one of the things that I love to do is study master,

study people that have worked with the best of the best because I love to do is study master, study people that have worked with the best

of the best because I want to kind of learn and unpack how they build process,

think about creative, et cetera. Like at the end of the day, what I do is try to replicate

myself. Buy back your time. The book talks about the buyback principle,

which is you don't hire people to grow your business. You hire people to buy back your time.

And in doing that, then you grow your business. So if you listen to this, I believe,

hour long interview with Caleb talking about the work he did with Gary, you will see a masterclass.

You will hear a masterclass in what does it mean to get leverage?

What does it mean to do the unscalable?

In the stories he shares is how Gary posted every one of his videos to Gary V at Gary V on all social profiles, how he replies the comments, how he maximizes his time, how he does all of his meetings so that he can get as much as he can get done, how he leverages his executive assistance to coordinate with his team on the ground to

ensure that he's having the meetings he needs to be having, how he structures his life,

how he creates content.

I mean, it is, it is inspiring.

If you're curious, how does somebody like Gary do so much, watch this interview. Now, here's what I i'm going to share with you a lot of people say to me artists creatives but i i don't have the time to do like hire an assistant and teach them how to do stuff etc um i don't know how i have people do what I do.

And here's what I would say is if you do something that only you can do, okay?

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