What's happening? Happy, happy, happy, happy, happy, happy Friday. Come on in here, guys. I'm ready for you today. I am. I'm fired up, too. For a Friday, I'm very fired up. And it's kind of serious, too. Yeah. You okay with that? Because today we're going to talk about signal to noise.

I need a boost. I need a daily way, I should tell you, I was just talking to one of my very, very, very cool

clients, and he said, why are you so damn good? I said, I need to charge you more money.

Anyway, you're going to get some of that goodness today. He said that.

That is not me at all.

He said that today.

You're going to get some of that goodness day.

I just got off the call, so I'm fired up from that conversation.

And you're going to get a piece of that. Talking to signal to noise today. We'll get to that in a sec here. First off, some of my uniqueness delivered to you real time live.

I got a bone to pick.

I'm going to send this off to the complaint department here in a few minutes.

Hang on. I don't have to do that because I am the complaint department. You guys aren't doing your part. I am showing up kicking ass every single day and you're just listening to me and being silent and I do not play that game anymore. I just don't. Why am I doing this thing if you won't communicate with me? Okay? Instagram. Hey, Scott Smith. Send a note. Say hi. Tell me whatever's going on. Let me see pictures of your baby. By the way, baby boom coming up in November. We just had Snowmageddon. Yes. We've got to look at history. It happens. Scott at Dailyboospodcast.com.

If you want to hang it on Facebook, I'd welcome you there too. Just go to Daily Boostpodcast.com slash Facebook. Not trying to be rude. Seriously, I could put this behind a paywall. I could. I could do it a second. I don't want to do that. You got to pay the price. So you've got to communicate sometimes.

And that means you.

Not somebody else, you.

Okay, let's get into it. And this call, this show will probably go 13, 14 minutes. I'm trying to find that happy medium. I'm hearing that between 15 and 20, 13 and 15. Those numbers are popping up right now. But here's the deal. When I do the show now,

you know I'm kind of working on my format. And that means that I'm trying to give you a very deep dive to the point that I can that day. I don't want to go into a second topic. And that's seemingly between 13 and 15 minutes where I seem to run out of words. Oh, yeah, I know. Hard to believe I could ever run out of words, right? I'm like a woman. I got extra words. I was born with him.

No, I said it. Oh, man, I'm in trouble now. Yeah, okay, send me a note and complain. I'll put it in the complaint department too, okay? So today I want to talk about signal to noise ratios.

Now, signal to noise is interesting,

and this is something I've noticed pop up,

the wording itself, signal to noise.

I've heard it pop up more and more in the public communication lexicon, I guess. And because I'm a guy who spent a lot of time running my mouth and listening over the years ever since I was a baby DJ at like 16 years old, I pay attention to words, right? I could be the guy that chose the word of the year. I can. I recognize words that are popping up before you ever do. So I began to hear a signal to noise, and as a guy who was in radio and listened to AM radio for very much in my early life, you know, AM radio, the signal was the voice that was clear and the noise was ecstatic. y'all young ins don't know what that means, do you?

...