SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury Clothes

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 27 May 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role of personal branding, appearance, and the psychology of giving in business success. TIME-STAMPED SHOW NOTES (00:00) The Challenge of SEO Attribution (03:12) The Evolution of Marketing and Business (05:59) Navigating the New Digital Landscape (09:10) The Impact of Personal Branding and Appearance (11:58) The Psychology of Giving and Reciprocity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	Our mutual friend Guy Tano posted this yesterday.
0:03.0	And basically, the headline here is SEO attribution is completely effed, right?
0:09.0	Because all you're getting now, like you're getting way more impressions now, but you're not getting to clicks.
0:13.0	And so what should you do about attribution, right?
0:16.0	Let me tell you one thing. No, no, give me the cookies real quick.
0:19.0	Okay, so anyway, the cookies over here, guys, I'm not getting paid to say this.
0:23.6	Everything's sourdough, right? These are healthier cookies, right? Like, they have all these healthy ingredients.
0:28.6	I bought this off of, I can't even attribute to who tweeted this, but I bought six bags instantly.
0:34.6	And then Neil just ordered six bags over here. I ordered six bags when I landed
0:37.8	in Miami for my event a couple weeks ago as I just got the bags. And these are, I'm like, healthier
0:42.3	cookies. Sounds amazing. That robot vacuum that I was telling you about that scans your whole place.
0:47.4	That's about to arrive, right? I bought that for $1,200, but someone tweeted it and then I read a
0:52.6	wired article and I bought it. You cannot attribute that.
0:55.0	I bought a Starlink Mini the last week.
0:57.0	I sent you the link to it.
0:58.0	Why did I send it to you?
0:59.0	Because there's a discount.
1:00.0	So Elon retweeted a discount for a 50% off.
1:03.0	I'm like, done, discount.
1:04.0	But you gotta pay a monthly fee.
1:05.0	I know.
1:06.0	I'm not gonna pay the monthly fee. I can cancel. I can come and go for the 50 bucks a month or 100 bucks a month or whatever it is.
	...

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