You see the change that Netflix making with advertising, I think it's going to revolutionize TV ads.

I have no idea what you're talking about. What is this?

All right. So if Netflix films show or a movie, whatever you want to end up calling, it could either be both.

And let's say there's a scene where someone's in a fast food joint or a food place. They can put a Coca-Cola machine

in the background and change the drink people are drinking to Coca-Cola. Oh, it's like the

things that they used to have in, that they have in movies where people can pay for like a BMW

place when they're Maserati or whatever, right? Correct. But you can do that on the fly.

Dynamically. With AI, they just switch it all out now. Wow. Now, they weren't the first to do this.

Amazon has actually been doing this a long time with Prime because they met up with one of the people on their ads teams for Prime

probably a year and a half to two years ago. Most people don't know this, but Amazon's been doing this for Prime for a very long time.

But Netflix doing this and Amazon.

I don't think it's self-served yet,

but I bet you eventually I'll get there.

This is just going to start going mainstream

and people are going to start switching to us.

But I think this is going to really start changing digital marketing. Because if you look at

the trend where digital marketing is going, it really is becoming a game of top of funnel,

not necessarily from a click standpoint, but from a brand awareness standpoint. How do you get

your brand everywhere that's relevant to your audience?

So, for example, if Netflix filmed a documentary

with Bill Gates, inside Bill Gates's mind, right?

I believe that's what it's called.

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