meta_pixel
Tapesearch Logo
Log in
Girlboss Radio

Selling a vision for sustainable fashion, with Aurora James of Brother Vellies

Girlboss Radio

Girlboss Radio

Entrepreneurship, Business, Careers

4.41.9K Ratings

🗓️ 19 July 2019

⏱️ 48 minutes

🧾️ Download transcript

Summary

Thanks to our friends over at TUMI, we’re able to bring you a special, bonus episode of the podcast, recorded live in front of an audience at the Girlboss Rally in L.A.! On this episode of Girlboss Radio, Aurora walks us through how she founded Brother Vellies with just $3,500 dollars in her pocket. The goal, she says, was to introduce traditional African shoes to the rest of the world while adhering to ethical and sustainable fashion practices. Plus, she shares how she maintains a healthy relationship with social media and her thoughts on why brick-and-mortar stores still have a role to play in retail. And—least but not least—some news! Aurora is joining the Girlboss Radio Network as the host for the new season of In Progress, the podcast. We launched In Progress last year with our partners at TUMI and we are so stoked that they’ve decided to help us bring you another season. Tune in to hear what's in store for the new season. Don't forget to subscribe to In Progress, wherever you get your podcasts! New episodes start August 22. http://playpodca.st/inprogress To find out more about how Tumi is perfecting the journey, go to https://www.tumi.com/To keep up with Aurora James, our host for Season 2 of In Progress, follow her on Instagram: https://www.instagram.com/aurorajames/To shop Brother Vellies, go to https://brothervellies.com/

Transcript

Click on a timestamp to play from that location

0:00.0

Hi everyone I'm Naha Gandhi, the CEO of Girl Boss and your host for this bonus episode of Girl Boss radio.

0:07.0

That's right, thanks to our friends at Toomey, we're able to bring you a special bonus episode of the podcast. We recorded the show in front of a

0:14.8

live audience at the Girl Boss Rally so things might sound just a little bit different.

0:19.4

But don't worry. You can still expect a great conversation with a trailblazing guest who's accomplished so much, and she's here and willing to share all of her secret success with you.

0:31.0

Which of course brings me to today's guest.

0:34.0

Aurora James, founder and creative director of Brother Bellies.

0:38.0

If you've been listening to Girl Boss radio over the years,

0:41.0

you might actually remember Aurora from a previous episode of the years. You might actually remember Aurora from a previous

0:44.3

episode of the podcast. In that episode, Aurora chatted with Sophia about how she

0:50.0

founded Brother Vellies as a way to introduce traditional African shoes to the rest of the world.

0:55.9

Aurora's work with Brother Vellies has caught the attention of the fashion industry and led her

0:59.8

to winning the prestigious CFTA Vogue Fashion Fund.

1:03.8

Since winning it, Aurora has opened her own showroom

1:06.8

in Brooklyn and kept scaling her business,

1:10.1

all the while dealing with copycat designs

1:12.2

in a market where fast fashion looms large.

1:15.2

Here's a bit of what Aurora had to say.

1:17.2

And I think that in the last few years especially women have become incredibly thoughtful about their exchanges of power and when I say exchanges of power I just mean how they're spending their money because every time you you know spend your money or spend your time or like a photo or do any of those things

1:35.8

that's a power exchange and you're empowering that thing and you are helping that thing

1:41.2

grow. I think that we as women are becoming more

1:44.3

cognizant of that and they think for that reason people have been getting

1:49.5

extra excited about Brother women. And the girl boss radio, the show Four and About Ambitious Women, exploring

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Girlboss Radio, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Girlboss Radio and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.