The story behind the Naked palette, with Wende Zomnir of Urban Decay

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 17 July 2019

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

You don't have to be a makeup lover to understand how much of a game changer the NAKED palette from Urban Decay was when it was first released in 2010. Its beautiful assortment of neutral eyeshadow colors with just the right mix of shimmering pigments quickly became a staple in everyone’s makeup kit after it launched. And on this week's episode, we hear from Wende Zomnir, the Chief Creative Officer and a founding partner of Urban Decay Cosmetics. She gave us the low-down on she went from playing in her mother's makeup drawer to building #2 makeup brand in the US. Tune in to learn how she's stayed ahead of the trends, from day one. Keep up with Urban Decay and Wende on Instagram, follow:@urbandecaycosmetics and @udwende

Transcript

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0:00.0	Hi there. I'm Naha Gandhi, CEO of Girl Boss and your host for this week's episode of Girl Boss Radio.
0:06.0	First, I want to tell you a little bit about Function of Beauty.
0:11.0	There's nothing more disappointing than getting a great recommendation for a
0:15.6	shampoo or conditioner from a friend of mine who has gorgeous hair trying it and
0:20.3	then realizing it's not cut out from my hair type at all.
0:24.0	Which if I look at this other person's hair,
0:26.0	she has sleek shiny hair,
0:28.0	and I have curly, kind of frizzy hair.
0:31.0	It was never meant to be.
0:32.0	We don't all have the same hair so it doesn't make sense
0:35.7	that we would all use the same shampoos or conditioners. That's why I want to
0:40.0	tell you about function of beauty which is a hair care line that brings you shampoos
0:44.8	and conditioners customized and individually filled just for you.
0:50.1	You get to select your color and fragrance or opt for dye free or fragrance free if you don't love sense.
0:57.0	Plus it's all safe natural ingredients.
0:59.6	Function of Beauty never uses sulfates, parabins, phalates, mineral oils, or any other harmful ingredients.
1:07.0	Unlike most drugstore brands, Function of Beauty doesn't test on animals.
1:12.4	It's 100% vegan and cruelty free, which is something that's
1:16.1	actually really important to me. You know, on a personal level, my hair goals are basically
1:21.3	just keeping my hair looking as healthy as possible.
1:24.6	Like I said, it's kind of frizzy, it's coarse, it's curly, and it gets heat treated
1:29.7	a lot and not cut that often.
	...

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