Why I have people selling 75% of their program before their doors even open.

Why people are having their first figure long.

And it's because all of these things that I'm talking about here are really put into play,

but it's not done in a manipulative way, right?

It's really done in a way where we're putting the client first because we know them so well

that when we can do this, it starts creating all of the stuff that we're putting the client first because we know them so well that when we can do this,

it starts creating all of the stuff that we're talking about today.

So, Brina, thank you for being on the podcast.

Thank you. I'm so excited to be here.

And I'm excited for the listener. My first question is a potent one. As a launch strategist, a copywriter,

who's been helping coaches and course creators and high-end service providers increase launch

revenue and call in perfect fit clients and reduce launch burnout with a strategic pre-launch.

And you've been doing this since 2018. What I want to know is if the listener

only heard the next three minutes of this podcast episode, what is at stake if they do

not do their pre-launch phase correctly? Well, you're leaving money on the table. Like, I see a lot of nuance in the world and marketing, but I can say without a shadow of a doubt,

that when you can do an effective strategic pre-launch, there's no way you cannot increase

revenue, which is part of how it works.

How is that part of how it works, though?

Like, what's the connection between pre-launch and increased revenue?

Yeah, and great question.

So when you back up in pre-launch, right?

So I like typically like four to six weeks, what ends up happening is we get the buyer to buy in, for lack of better roads, the prospect

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