Inside of your email sales sequence, should each email have one call to action or more

than one call to action?

The answer sometimes can be a bit unclear, and I'm going to try to help you answer it for

yourself by sharing a client story.

So I have this client.

We've been working together for a while.

And when we first started, I was troubleshooting their funnel in our kickoff call and they have a free ebook.

When somebody opts in to that free ebook, that person that opted in is delivered a series of emails that deliver the ebook and then attempt to sell a membership.

Now, the client, part of why they had hired me to manage their ads and fix their funnel, was because they needed to sell more of their membership.

Oh, weird. I live in Mexico, and I heard this weird noise. It was one of

the dogs next door to me kind of yapping. If you've been to Mexico, you've heard plenty of dogs

barking. It's because here having a dog is like having a home security alarm system. The dog's in your yard.

It barks. And that's why I just heard.

But this bark was extra bizarre.

So the issue is that at the bottom of my client's email, when I first looked, he had good emails.

And at the bottom, though, there were like three images.

And each image was a call to action and a link to go somewhere.

And so these emails would have like a link to go to his Instagram account and a link to go to the membership sales page and then also a link

to go to their in-person program. And so the first thing I'm thinking is, by the way, my name's Quajjo.

I'll tell you what I was thinking about my client in a moment.

But I'm the official host of the Art of Online Business podcast.

Rick introduced me as host back in episode 746.

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