I can't really test a campaign unless I'm willing to spend 2x my target cack as just a test of whether this works or not.

So it's like if my target cack is 2K, it's like if I don't spend at least 4K, it's like you can't know anything because the cadence of feedback is so slow on 2000.

It's like every two months you'd be able to get like a sale inefficiently. I have to be willing to spend more than my target cack so that I can then get it efficient, right? All right. My name is Mike Carlson. I sell a go high level to online fitness coaches. I would do $2 million in revenue and we'd love to be at a million a month. Okay. This is what is stopping me. So what is stopping you right now? Why can't you do more what you're currently doing? Yeah. We basically developed and built up the better product because we had terrible retention. You had terrible retention? Terrible retention. And now you have good retention? Yes. What's turned now? 7%. Monthly? Monthly. okay have a 9,000 LTV okay what's Kack

uh now? 7%. Monthly? Monthly. Okay. I have a 9,000 LTV. Okay. What's KAC? I think it's a 5, or 4.6 to 1. Okay. So it's like $1,500. Okay. Yeah. Cool. Got it. So how do you get customers right now? We have 40% come through Shihu partnerships of other mentors, business, sending their clients to build out the funnels.

Okay.

And then organic.

And I would say the last piece is actually the meta ads or Instagram ads.

Are those working and profitable?

Yes.

Okay.

So two of those are reliable.

Word of mouth, we'll just put a pin in for now.

So fundamentally, why can't we either do more meta slash facebook ads or more strategic partnerships in terms of the outreach

required to get more of those people on board yeah we totally think that meta's where to go we used to

do it we turned it off cool okay my real question i think on that is how do I make the CRM sexy on the front end to get somebody to actually inquire? Are the ads working right now? I wouldn't say we're spending enough to say yes. What do you spend it? $2,000 a month. Oh, okay. So, yeah, that's... We just have them on. Rule of thumb for everybody. Just side note. I can't really test a campaign unless I'm willing to spend 2x my target KAC as just a test of whether this works or not. So it's like if my target Kack is 2K, it's like if I don't spend at least 4K, it's like you can't know anything because the cadence of feedback is so slow on 2000. It's like every two months, you'd be able to get like us sale inefficiently.

And so you would, because I have to be willing to spend more than my target cack so

that I can then get it efficient, right?

Assuming that I'm going to literally knock it out the gate on the first shot is unlikely.

Okay.

So from an offer perspective,

what problem does go high level stuff solve for the online fitness coaches?

We really break it down into four different funnels.

...