LINKEDIN Company Page Secrets! w/ #1 Expert Michelle J. Raymond 🧠 | Ep. 374

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 11 July 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it’s not what you'd expect. Turns out those dusty, forgotten pages could be your brand’s biggest missed opportunity. They dig into what’s actually working now, why impressions are dropping for everyone, and how you can build a company presence that doesn’t feel like a corporate ghost town. Plus, Michelle reveals what happened when she stopped posting for two weeks straight.

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Subscribe to Michelle’s newsletter: https://b2bgrowthco.com/newsletter/

Check out her podcast, Social Media for B2B Growth: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569

Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond/

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Best Moments:

(01:09) Michelle’s accidental journey from B2B sales to LinkedIn company page expert

(03:15) Why she doubled down on company pages when everyone else ignored them

(04:44) The quick page audit you should do today

(06:20) What kinds of content actually work on company pages (and what to avoid)

(09:00) Why follower count matters—just not the way you think

(10:56) Yes, your page looking dead is sending a message

(14:00) Michelle’s two-week LinkedIn break—what happened and why she did it

(19:00) The algorithm actually wants you to come back

(20:15) What platform Michelle would bet on if LinkedIn disappeared tomorrow

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:05.0	Each episode is packed with quick tips.
0:08.0	They're super short, and at the end, we have some fun.
0:11.0	Let's jump into it, and thanks for being here.
0:14.0	We are back for Do This Not That podcast, presented by Marigold,
0:18.0	and we have somebody I want on the show for a very, very long time.
0:21.1	You probably know her if you know anything about LinkedIn because she is LinkedIn.
0:25.3	Who do we got?
0:26.2	We got Michelle J.
0:27.1	Raymond, who is the founder of B2B Growth Co.
0:30.5	And really, she is like the LinkedIn growth strategist.
0:34.7	The LinkedIn pages team themselves acknowledge her as the international
0:40.2	go-to person for LinkedIn company page stuff. She's co-authored two amazing books, okay,
0:48.0	one that is exclusively dedicated to LinkedIn company pages. It's the first one ever. And that
0:53.5	one's called Business Gold.
0:55.3	And the other one's the LinkedIn branding book.
0:57.0	If there's a human that knows more about LinkedIn stuff,
0:59.5	I don't know who it is.
1:00.5	I'm so excited for her to be here.
1:01.5	Michelle, welcome to the show.
1:03.5	Oh my God, you can be my hype man any day.
1:06.5	I am so excited to be here.
	...

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