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The Beet: A Podcast For Plant Lovers

Secret Farmers Market Selling Strategies

The Beet: A Podcast For Plant Lovers

Epic Gardening

Home & Garden, Education, Leisure, How To

4.81.6K Ratings

🗓️ 12 July 2018

⏱️ 10 minutes

🧾️ Download transcript

Summary

Today's episode with Steven Cornett is all about secret marketing and sales techniques at the farmers market. If you're a vendor, this is a crucial episode for you. If you're a shopper...be on the lookout for stand-out farms using these techniques! Learn More: Subscribe to Nature's Always Right on YouTube Follow Nature's Always Right on Instagram Keep Growing, Kevin Follow Epic Gardening Everywhere: YouTube Instagram Pinterest Facebook Facebook Group Twitter   Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

What is up everyone? We're back again with Stephen Cornette and today we are going to be talking

0:07.2

about some interesting things that he's learned in his time at the farmers market. So if you listen to yesterday's episode or you're already familiar with Stephen, his farm's

0:16.2

called Nature's Always Right.

0:18.0

And he's at multiple farmer's markets every single week selling the produce that he grows, which means that not only is he a gardener,

0:25.0

he's also a salesman, he's a marketer, he's a businessman too, and if you ever have ever

0:30.6

thought about turning that into that passion for growing plants

0:34.0

turning that into a business of some kind well the reality is it's about people

0:39.3

right it's about understanding what they want understanding how to market and sell to them, and one of the things I find so

0:45.5

fascinating is how do you do that at a farmer's market? How do you stand out when you're growing

0:50.7

sometimes many of the same things that other people are growing.

0:53.7

And so we're going to pull Stephen in and he's going to drop some serious, serious knowledge

0:57.7

about some farmers market strategies for us. So one of the most important things I've learned over the last few months selling at the

1:08.2

farmers markets is that your story is everything and the personal relationship that you develop with

1:16.3

your customers is insanely valuable not only to your business but to helping you really develop some great skills that you can take anywhere in life

1:29.0

not only for your farming business but in all your relationships and I found that

1:38.4

the farmers market has allowed me to really improve my communication skills

1:41.9

my sales skills just speaking

1:43.9

directly with people finding out the type of food that they like that they

1:47.9

want to have grown for them I you know they give me lots of feedback I mean that's probably the most important reason as a market gardener or small farmer to be at the market yourself

1:58.6

I absolutely recommend that you

2:05.0

to start getting the market established and have people know who you are and what you do

2:08.0

and for you to start getting to know those customers

...

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