Seattle Chocolate - They’re like Thank You Bars Perfect for Gifting
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 28 June 2022
⏱️ 33 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Yotpo.
At Seattle Chocolate, the mission is the elevate the dialog around chocolate, says Jean Thompson, Owner, and CEO. Part of that mission is also helping the community.
To that end, the company gives its product to food banks. Chocolate, Jeans reminds us, is a plant-based food that's high in antioxidants.
"If we could use the power of our category to empower our consumers, to help their neighbors in their time of need, it felt really good, and it has felt so good for the past ten years to do that to the point where we've now added a built-in mission for chocolate," Jean says.
Seattle Chocolate likes to think of its products as "thank-you bars." With gift-giving in mind, the brand spends a lot on design to help set it apart from the competition.
Other considerations at Seattle Chocolate are ensuring the ingredients are clean and non-GMO. They're often vegan and locally sourced as much as possible.
Jean says that the company's Jcoco brand is more of an "origin" chocolate.
Inspiration for the various flavors comes from everyone and anyone at the company and often is inspired by travel and destinations. Flavors also change for the seasons and holidays.
In Part 2, Jean talks about:
* A rundown of the brand's products.
* The difference between truffles and chocolate bars.
* The company's charitable efforts.
* Why chocolate is a healthy food in some ways.
* The emphasis on package design.
* Why the company partners with Girls Inc.
* A look at the ingredients.
* Where to find the products.
Join Ramon Vela and Jean Thompson as they break down the inside story on The Story of a Brand.
For more on Seattle Chocolate, visit: https://www.seattlechocolate.com/
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*
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Transcript
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| 0:00.0 | we're just, you know, 150 calories or something. |
| 0:03.1 | People think of chocolate is so fattening, but it is, but not bad compared to like that, |
| 0:07.6 | you know, zucchini bread that's at Starbucks or something. |
| 0:11.9 | And it was also something from the beginning. |
| 0:13.8 | So I kind of wanted to put everything that I learned for my first 10 years working at |
| 0:19.3 | Seattle Chocolate into this brand. |
| 0:21.3 | The other thing that I wanted to do, sort of taking my cue from Tom's shoes, I was like, |
| 0:25.6 | I love this. |
| 0:26.3 | I love that they're using the power of business to make a difference in their community, right? |
| 0:31.7 | And so we had from the very beginning of Jay Coco, a built-in philanthropic mission that |
| 0:36.1 | when you purchased a bar, we would |
| 0:37.6 | donate food to American food banks. And we thought long and hard about what would we do, which |
| 0:44.2 | mission, what, what nonprofit. And we decided since chocolate is food, we should give to food banks |
| 0:51.5 | because one in six Americans is food challenged and that didn't feel right. |
| 0:56.0 | You know, and if we could use the most popular flavor in the United States as chocolate, |
| 1:01.7 | if we could use the power of our category to empower our consumers to help their neighbors at their time of need, |
| 1:08.3 | it felt really good and it has felt so good for the past 10 years to do that to the point |
| 1:13.3 | where we've now added a built-in mission for Seattle Shocklip. |
| 1:26.6 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:32.5 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:38.0 | So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission, |
| 1:43.4 | so you can decide |
... |
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