Script Your BRBC Win: Buyer Agreement Roleplays | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 5 September 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Let’s talk about commission and buyer agreement roleplays. How do you broach the subject of your fee? Since the new MLS laws went into effect, getting a signed BRBC (Buyer Representation of Broker Commission Agreement) is one of the most important skills you need to have. Instead of just telling you what to say in those situations, on this episode of the Tom Ferry Podcast Experience, I’m here with Mike Hickman, the CEO of Southern Gables, practicing the most effective buyer agreement roleplays. You’ll learn how to talk about your commission, the questions to ask, and the phrasing that will help build trust and offer a better experience. We’ve just seen a massive shift in our industry and you need to be practicing your buyer agreement roleplays anyway, so this episode is necessary viewing. Check it out now.

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople. We all want to create
0:06.6	consistent, repeatable, and scalable ways to grow our business and our income,
0:10.5	and we want to do it better, faster and more seamlessly. Why? So we can actually enjoy
0:15.9	our lives, take vacations and spend the quality time what we want with the people that we love.
0:20.3	How do we do all this without spending a fortune or running ourselves ragged?
0:24.3	That's the big question and this show is dedicated to the answer.
0:28.0	So a lot of people believe that it's the end of the world, but I think it's just the beginning in real estate.
0:39.4	And I've got my friend Mike Hickman here, CEO of Seven Gables, a killer company here in Orange County, personal client and friend.
0:46.7	Mike, the end of the world, you know, commissions are going away, agents are going to leave the business, no one's going to know it to say we're all
0:55.3	gonna die exactly am I accurate you're totally accurate not the answer I want
1:01.2	to the twilight zone you remember it more to the twilight zone.
1:05.0	The music, yes, yes.
1:07.0	This feels like right now, right?
1:08.0	Leave it to your imagination.
1:10.0	Yes.
1:11.0	That's what everybody's doing because nobody has any real guidance.
1:13.4	Yeah.
1:14.4	Unless they're training on it, unless they're scripting on it.
1:16.8	Maybe not even scripting, just having conversations.
1:18.8	So as we filmed this, yesterday in California, CAR or whatever not, the California
1:25.6	MLS is so Cal one, I don't know if the rest of the say did.
1:27.8	California Regional Multiple Listening Service.
	...

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