Leveraging NextDoor for Listings: The Hidden Goldmine | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 11 September 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why would a real estate agent consider leveraging NextDoor to generate leads? Isn’t that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras? Turns out, it’s a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who weren’t considering listing before. In this episode of This Week in Marketing, Jason Pantana starts off with some important news and updates from the world of real estate marketing, including a new Google Business Profile scam you need to be aware of, plus an interesting new Instagram update that helps expand your presence. For the main story, he interviews Rockstar agent Ashley Blackmore from Durango, Colorado, who blew the audience at our past Success Summit with an innovative strategy of leveraging NextDoor for leads. Ashley shared one post which got her 6 listings and 3 buyers. It was just one post with $0 spent! Make sure to watch or listen to learn how she did it! In this episode, they discuss… 0:00 – A Google scam & Instagram update 8:17 – Leveraging NextDoor 16:00 – DMs from listings

Transcript

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0:00.0	Today's video is all about Next Door and you're probably thinking,
0:03.2	isn't that the app where all my neighbors get angry at each other?
0:06.0	Yes, the very same, only this time it's a platform to help you generate listings and buyers galore. Welcome to this week in marketing.
0:16.0	My name is Jason Pantana.
0:18.0	I'm your host and I'm so glad you're tuned in.
0:20.0	If you're new to the podcast,
0:21.0	make sure to tap that big red subscribe button and the little bell icon right next to it if you want to get notified whenever we publish new videos just like this.
0:28.8	So you can take action and get your marketing leveled up.
0:31.0	Today's video is sort of a two-pronged approach.
0:33.6	The first segment is called News and Updates,
0:35.4	and I'm going to talk to you about what's happening with Google Business Profiles.
0:38.2	There's a scam that you need to be made aware of.
0:40.4	Then I'm going to talk to you about Instagram and its algorithm, because're tinkering and I'm going to give you the edge so that when you publish on Instagram you get the widest possible reach and the best performance on all your content and then last there's an update related to Google trends that is a hack it is an opportunity And then parlay into Google Trends.
0:52.8	That is a hack.
0:53.9	It is an opportunity to be aware of what's trending on Google
0:57.5	and let that then parlay into the content
0:59.5	you're publishing on social
1:01.1	so you get the best performance out of it.
1:02.8	Then we're going to switch gears
1:04.5	and we're going to talk to Rockstar Listing Agent
1:06.8	Ashley Blackmore out of Durango, Colorado,
1:09.2	who has cracked the code on next-door marketing
	...

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