I want you to go to jail next. You need to Don Lemon this shit. That's what you need to do.

Oh, that would take our subscribers way up. We need to get arrested. Hi, everyone from New York Magazine in the Vox Media Podcast Network.

This is on with Kara Swisher, and I'm Kara Swisher.

My guest today is Scott Galloway.

You know who Scott is.

He's the professor of marketing at NYU Stern School of Business, the founder of multiple firms,

including L2, Red Envelope, and Profit, and a best-selling author many times over,

and of course my co-host on P, and a best-selling author many times over, and of course,

my co-host on Pivot and my longtime work husband.

Scott has recently started a movement, which he began talking about on Pivot, called Resist

and Unsubscribe.

The idea is to pressure CEOs who are either cowtowing to Trump or working with ICE by

unsubscribing from their products

and services. He's got a website called Resistantunsubscribe.com. It's full of information on which

companies to unsubscribe from for maximum impact. And it's really started to gain traction.

The original plan was to get people to unsubscribe for the month of February. But as you'll

hear, it might be getting extended. I talk to Scott all the time, but I wanted to bring one of the podcasts because this resist and unsubscribe idea is really important. When I initially heard it, I thought, oh, okay, it's an interesting idea. Now I actually think it's a great idea because working with a lot of people to impact companies has more impact than you think.

And of course, it hits Trump where he hurts, which is in the wallet, his big, fat, corrupt wallet.

And it's important to send a message to companies, a lot of tech companies that you don't

like what they're doing. And you have choices. And it gives you just a tiny bit more power.

You should absolutely protest. You should absolutely write to your Congress people.

You should absolutely show up at hearings and you should absolutely vote.

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