Scientifically Proven Advice to Avoid Crap Marketing with Phill Agnew
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 21 December 2023
⏱️ 21 minutes
🧾️ Download transcript
Summary
Phill Agnew is the host of Nudge, the UK's number 1 marketing podcast. On Nudge, he shares practical marketing insights based on only on science. No fluff. No opinions. No BS.
Top 3 Value Bombs
1. Standing out in relation to your competitors, which is important because you have to be distinct within your competitor set, makes you far more likely to be memorable, makes you far more likely to be spotted.
2. One of the secrets behind a really irresistible offer is scarcity.
3. The decision people make won't just come down to those tangible rational facts. Those irrational things can have just as much in effect. It's our job as marketers to lean into that, to understand the biases that people use when they make decisions and to leverage them to make better offers ourselves.
Checkout Phill's Podcast - Nudge Podcast
Sponsors
HubSpot Meet HubSpot's new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free
Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions
Transcript
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| 0:00.0 | Boom Shake the room Fire Nation! |
| 0:04.0 | JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot |
| 0:08.2 | Podcast Network, the audio destination for business professionals with great shows |
| 0:12.4 | like marketing made simple. |
| 0:14.1 | Today we'll be breaking down scientifically proven advice to avoid crap |
| 0:19.0 | marketing. To drop these value bombs I have brought to Phil Agnew into Eoffire Studios. |
| 0:24.0 | Phil is the host of Nudge, the UK's number one marketing podcast. |
| 0:28.0 | On Nudge, he shares practical marketing insights based only on science. |
| 0:32.0 | No fluff, no opinions, no BS. And today a |
| 0:35.5 | foundation will figure out why most marketing sucks. We'll talk about how |
| 0:38.8 | behavioral science can improve marketing. We'll talk about becoming irresistible or at least |
| 0:44.0 | creating an irresistible offer and so much more. And a big thank you for |
| 0:48.0 | sponsoring today's episode goes to Phil and our sponsors. The Gold Digger Podcast hosted by my good friend, Jenna Koocher, |
| 0:55.0 | is brought to you by the HubSpot Podcast Network, |
| 0:58.0 | the Audio Destination for Business Professionals. |
| 1:00.0 | The Gold Digger Podcast helps you discover your dream career with productivity tips, |
| 1:04.8 | social strategies, business hacks, inspirational stories, and so much more. |
| 1:08.4 | A must listen episode is one of Jenna's recent on everything you need to know about affiliate marketing. |
| 1:14.0 | Listen to Gold Digger wherever you get your podcast. |
| 1:18.0 | Ever thought of giving a TEDx talk? |
| 1:19.6 | It's one of the most powerful ways to share your message with the world and four-time TEDx speaker |
| 1:24.5 | Taylor Conroy from Thought Leader can help you get there. |
... |
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