Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 2 | #Marketing - Ep. 115

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 18 February 2026

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most businesses don’t stall because the product is bad. They stall because the architecture can’t handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable machine. This episode is a behind-the-scenes look at how I think through bottlenecks in real time - when webinars flop, when ad costs spike, when only 1% of visitors book a call, or when organic momentum is the only thing holding a funnel together. We talk VSL strategy, certification positioning, SaaS trials, bridge pages, continuity layers, and how to engineer predictable growth instead of riding emotional launch cycles. Key Highlights: ◼️Why certification often outsells coaching - and how to reposition your offer for career-driven buyers ◼️The difference between a Level 1 opportunity and a Level 10 opportunity (and why picking wrong caps your income) ◼️How to fix a funnel when only 1% of visitors book a call (and the exact VSL strategy I use) ◼️Why ad costs always rise over time - and how new angles and new VSLs reset your CPA ◼️How to structure SaaS webinars so prospects use the product live instead of just watching a demo ◼️How to scale paid workshops without depending on high-intensity organic pushes ◼️The real role of AI in writing, testing, and mass-producing new creative at speed This episode is about business architecture. It’s about understanding that scale isn’t luck - it’s structure. When something stops converting, the answer isn’t panic. It’s new messaging, new angles, new front-end positioning, and smarter leverage. If part one was about identifying bottlenecks, part two is about redesigning the machine. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do you have a funnel, but it's not converting?
0:02.1	The problem 99.9% of the time is that your funnel is good, but you suck at selling.
0:07.1	If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.
0:19.5	What's up everybody?
0:20.5	Welcome back to the show. I hope you enjoyed the Q&A session from our last
0:24.9	episode. As I told you, I was doing a Q&A for the scaling online event that we did. And in about 90
0:31.3	minutes of Q&A at the end, it had so much fun and so many cool questions. And so I thought I'd
0:36.1	share them with you guys here. So if you hopefully enjoy
0:38.0	the last set of questions, this is kind of the conclusion of the questions from the event.
0:43.2	And I hope you, I hope you go out from it. So hopefully in the future you have a chance to join
0:47.0	one of our challenges. I usually do live Q&As at the end of the challenges like this. And it's just
0:51.4	so much fun to have a chance to hang out and talk to you guys. So, all right, that's seven. I'm going to go back to the conclusion of the
0:57.4	Q&A from the scaling online event.
0:59.8	This is the Russell Brunson Show.
1:04.4	So up next, we have Chris.
1:07.5	Chris Irwin Davis. Yes, Chris Irwin Davis. He is a university professor, AI research scientist.
1:14.6	His offer is tech career coaching plus coding level AI education for Gen X mid-career pros who want
1:21.6	to stay relevant in six-figure jobs.
1:24.6	His plan is to run YouTube ads to a webinar to a console call. So the
1:29.6	question is, what funnel would you build first and what would you skip? Cool. Price point is
1:36.8	six grand, basically. Cool. Correct. Okay. Great question.
1:48.9	I would do exactly what, like literally you should just funnel hack to the one comic club challenge because I'm one common club challenge.
	...

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