Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 1 | #Marketing - Ep. 114

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 16 February 2026

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most entrepreneurs don’t struggle because their offer is bad. They struggle because they’re trying to scale without understanding the real leverage points. In this episode, I’m sharing Part One of a live Q&A I did at Scaling Online - where real entrepreneurs brought me their biggest growth bottlenecks, and we broke them down in real time. We talked about certifications, continuity, high-ticket vs. memberships, regulated industries, health offers, and how to generate cash fast without burning money on ads. This isn’t theory. These are tactical, practical shifts that can completely change how you look at scaling - especially if you’re mission-driven and trying to grow without losing your identity. Key Highlights: ◼️Why getting someone to pay is often the most powerful way to actually serve them - and how commitment changes everything ◼️How to structure high-ticket + continuity together to reduce churn and create compounding revenue ◼️What to sell first when you already have an audience (and why you should grab the pile of cash in front of you before trying to scale) ◼️How to create a powerful “myth” or lead-in offer - even in industries where you don’t control the core product ◼️The smartest way to generate $10 - 20K in 30 days without relying on ads ◼️How to separate lead generation from regulated services while still building authority and desire ◼️The real KPI you should track daily if you want predictable long-term growth This episode is about understanding leverage. It’s about realizing that scaling isn’t always about more complexity - it’s about making and keeping commitments, increasing volume strategically, and structuring your offers so your business compounds instead of resets every month. In part two, we’ll go deeper into additional Q&A, more advanced scaling questions, and the next layer of strategic decisions that separate businesses that plateau from businesses that truly take off. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do you have a funnel, but it's not converting?
0:02.1	The problem 99.9% of the time is that your funnel is good, but you suck at selling.
0:07.1	If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.
0:14.6	That's selling online.com slash podcast.
0:19.5	What's up, everybody? This is Russell. I hope you're doing amazing. I'm having so much fun,
0:23.9	building funnels, launching new challenges, learning so much cool stuff. It's been a really fun season
0:29.1	of my business for me last couple months. And anyway, having some fun. We just recently did a new
0:35.9	event called Scaling Online. A lot of you guys were there for it. I hope you enjoyed it. And then at the end, I did some Q&A and it was really fun. Some unique questions for some really cool people. And so I thought it'd be fun to share some of those Q&As with you guys here during the podcast. We're building out a new podcast studio. We have a lot of fun things happening. We'll be relaunched
0:55.1	this here soon. I've been talking about for the last little while, but we're getting closer and closer to be able to do some really cool things here. And so just in the interim, while we're getting it all finalized and figured out, just going to share a couple more cool things. So we're going to right now share the as the Q&A's from the scaling
1:11.2	online event. And I hope you love it. It was about 90 minutes long, so we're going to break it
1:16.3	into two episodes. Let's be episode number one of my scaling online question and answers.
1:21.5	This is the Russell Brunson show. Well, we have about a dozen of you guys who submitted questions. And so that's my plan for the next, I don't know, hour or so, is to kind of go through Q&As.
1:33.7	We had people pre-submit them because what happens a lot of times is we'll go live on this stuff with the questions.
1:37.9	And then sometimes people freeze and they kind of stress out. And so is that game plan?
1:43.8	So do it? Do you want to try pulling what up to? Yeah, that is that game plan? Do you want to try to pull me what up to?
1:45.7	Yeah, that is the game plan.
1:47.9	So what we're going to do is they provided a little context about their business, and then I'm
1:53.0	going to ask you the question once the context is provided, if that works for you.
1:56.7	So our first question is from Sarah Jay.
2:00.7	She said, I run a business helping educators, entrepreneurs serve atypical kids who don't fit traditional school.
2:07.2	I sell certification plus coaching and want to scale an impact fast.
2:11.5	So the question is, I am a mission-driven solopreneur scaling an education certification, possibly joining a mentor's
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