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The Russell Brunson Show

How I’m Using AI to Outwrite, Outbuild, and Outlaunch My Competition | #Success - Ep. 116

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8982 Ratings

🗓️ 23 February 2026

⏱️ 14 minutes

🧾️ Download transcript

Summary

Most entrepreneurs are dabbling with AI right now… testing prompts, playing with tools, maybe even writing a few emails with it. But what I’ve realized over the last year is this: AI isn’t just a productivity hack. It’s a force multiplier. And if you learn how to feed it the right context and guide it the right way, it can become the most powerful copywriter, funnel builder, and marketing assistant you’ve ever had. In this episode, I’m recording from my sauna (yes, really) and pulling back the curtain on how I’ve been using AI behind the scenes to write long-form VSLs, build entire challenge funnels, craft 100+ email sequences in hours, and even script full webinars in a single afternoon. I share the exact shift that changed everything for me - from asking AI to “write me a VSL” (and getting garbage) to building a process that produces scripts as good as, or better than, what I could write myself. The result? Some of the highest-converting funnels of my entire career. If you’ve been wondering whether AI is just hype - or the biggest opportunity of our lifetime - this episode will open your eyes to what’s actually possible right now. Key Highlights: ◼️The "500 words of context for every 1 word of output" rule that transformed the quality of my AI-written VSLs ◼️How I wrote three 50-page VSLs in a single day, and why they’re performing at the highest level of my career ◼️The funnel-hacking + AI framework I used to reverse-engineer multiple 8-figure challenges and rebuild them in hours ◼️How we used AI-assisted emails, ads, and scripts to create our highest-converting funnel ever ◼️Why I believe the next billion-dollar companies will be run by tiny teams (or even one person) leveraging AI correctly The game has changed. The speed of creation, the volume of output, and the leverage we now have as entrepreneurs is unlike anything I’ve seen in over two decades online. The old way of building companies - with massive teams, long timelines, and slow execution - is disappearing. The entrepreneurs who learn how to think, build, and market with AI won’t just keep up… they’ll dominate. And if you’re willing to dive in and master it, you might just find that your next breakthrough is only one prompt away. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Do you have a funnel, but it's not converting?

0:02.1

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

0:07.1

If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.

0:14.6

That's selling online.com slash podcast.

0:17.9

This is the Russell Brunson show.

0:25.2

Hey, what's up, everybody? This is Russell Brunson show. Hey, what's up everybody? This is Russell Brunson. Welcome back to the podcast. I'm actually in my sauna, I think a red light sauna with a juvite sauna. So there's a weird

0:34.8

sound in the background. That's what it is. But maybe my brother

0:37.7

who had a disease can get it, kill it with AI. Maybe not. Maybe you have a little weird humming

0:41.6

in the background, but I apologize. I just wanted to hang out and record you as something. It's

0:46.8

been, it's been a while. Man, life's been so busy running and doing and creating and fixing

0:51.8

and, you know, all the, the all the things and I haven't

0:54.9

had a lot of time just to sit down and record special podcasts for you guys we're getting

0:59.1

closer and closer to that we actually um have been building out an entire podcast uh studio

1:04.6

and stage at the office and um it's it's exciting i'm trying to shift up the way we do a lot of our content and things like that.

1:14.3

We're shifting a lot of everything. I don't know about you guys, but the world has changed so much

1:22.0

in the last, man, even like six months with AI and all sorts of stuff, you know, I don't think I really

1:30.5

understood the full impact about what AI, how it was going to affect my business in my life

1:36.6

until, honestly, it was last year we went to Agora and we took the Atlas Group to Agora, which is, you know, they're the biggest financial newsletters

1:46.6

in the world.

1:47.6

They're doing like a billion and a half dollars a year.

1:49.5

So I was like, it was really cool.

1:50.9

We had a chance to learn from them and stuff.

...

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