Do you have a funnel but it's not converting?

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next

selling online event by going to sellingonline.com slash podcast.

That's sellingonline.com slash podcast.

This is the Russell Brunson show.

I remember the time my very first product I created, this is even before my potato gun DVD for those who've heard that story, but this was my actual first product ever. It was a software I created called Zip Brander. And I remember creating the site. It was up there. I was driving ads to it. I was making a couple sales of the day. And I remember hearing about split testing. And then I was an event in this guy named Michael Fortin was speaking. He was talking about copyrighting, talking about split testing. He showed tons of results. I remember one of the results he had, I think it was a red, I think was a redhead versus a blue headline or something. I can't remember exactly what it was. This is, man, 20 years ago. At the time, I had the headline that had lost, like the color of mine. I think mine was red and he said the blue and one one or vice versa, whatever.

But I remember I was like, I heard Alex Mado had lost, like the color of mine. I think mine was red and he said the blue and one, or vice versa, whatever.

But I remember I was like, I heard Alex Medoja say, give yourself a raise every day.

I heard him say that he split tests to two different headline colors and one out beat the other one.

So I remember going back that day to my little website.

So I set up the two different versions of the page, one with the blue headline, one with the red headline, but the rest of the page was like identical. I started my first little split test.

Person number one would see headline blue, person number two, see headline red, and blue and red. It would just go back and forth and back and forth. And sure enough, just like he had told me, the other color headline won. And it was crazy because it increased my conversions. If I remember, I like 27, 28% increase in conversions. to put that perspective, that means I made 27% more money every single day. I was still in college at the time. I was thinking, I was like traditional, like most people, just say you're a doctor, right? And you go to college, and then you go to medical school and you graduate with like a million dollars in debt, right? And let's say you're making, you know, half a million dollars a year right but then if you want to give yourself a raise it's like okay we have to go

back to college for two years to specialize in the thing you come back now you're a specialist you're another like you know half a million dollars in debt but now you can specialize so now you can charge 750,000 a year instead of 500,000 right you gave yourself a raise but took two years and half million dollars in debt. I'm like, I just gave myself a raise by changing the

color of a headline. And I remember I was just like, this is the most insane thing ever. And so for me, this is like the science of funnel building for me began, was me literally just testing this versus this, this versus this, this versus this. And from that, we invented the two-step order for it. Like, all these things came from us just coming down and just thinking through this process. Like, what are the little tests we can make every single day to make our business better? What's up, everybody? Welcome back to my vault. Today I'm bringing out another book. And we're going to some advertising today with one of the legends of advertising, John Capels. He's written a lot of really cool books, but my favorite of them all is called

Tested Advertising Methods.

This is the first edition in its original dust cover.

I spent $373.12.

I'm not sure why that's where they posted on eBay, but that's what I got it for.

And this book is, again, one of the books that most advertising students, when they get into advertising

internet marketing, it's one of the staples that people read to really understand the science

about advertising how the whole industry started. Capels is one of the best and tested advertising

...