Scaling a New Franchise With Devan Gonzalez | Episode 304
Real Business Owners
Trevor Cowley
5 • 704 Ratings
🗓️ 25 March 2025
⏱️ 41 minutes
🧾️ Download transcript
Summary
Most people talk about building a business, but few actually do it. Even fewer take it to the next level and turn it into a scalable, profitable machine. Today, we’re sitting down with Devan Gonzalez, the founder of Strive 11 Fitness, who went from being a personal trainer to launching a successful fitness franchise. He shares his no-BS approach to business growth, the painful reality of franchising, and why most people never follow through on their goals. If you’ve ever thought about scaling your business, this episode is your blueprint.
If you are ready to level up personally and professionally, go to joinrbo.com
Transcript
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| 0:00.0 | Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult. |
| 0:07.0 | Every level that you hit, there's a lot of things that suck that you just won't want to do. |
| 0:11.6 | What you're capable of is on the other side I don't feel like it. |
| 0:15.5 | And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there. |
| 0:24.2 | Welcome back to another episode of real business owners with myself, Trevor Cowley. |
| 0:28.6 | Today we have an amazing guest, a good friend of mine and a mastermind member in Devin |
| 0:33.4 | Gonzalez. Devin Gonzalez owns a fitness franchise and he's really expanding right now. And so it was |
| 0:40.6 | just a pleasure to have him on. I've been trying to get him on for the last couple years. |
| 0:44.0 | You guys will hear his story. It's absolutely incredible. And as usual, if you're ready to level up, |
| 0:49.6 | go to join RBO.com. Enjoy today's episode. When I first came into RBO, it was like, when I joined |
| 0:56.0 | the inner circle, I was, you know, I wasn't even, we didn't launch a franchise yet. Then I moved |
| 1:00.3 | up and we went to Rosarito and I had just decided to like start launching the franchise. And it was like, |
| 1:05.7 | okay, building the infrastructure. And it's like, I don't want to talk about I'm going to do this and I'm going to do that it's like that's not to me it's not cool yeah and so every time you're like you know come on I was up no I can't |
| 1:15.6 | I can't be that person yeah I've I got to be a doer instead of saying oh well this is my plan |
| 1:22.2 | everybody has plans exactly and there's a reason why there's the 99% and then the 1% because out of 100% |
| 1:29.2 | of people what percentage actually follow through with what they say that they're going to do |
| 1:34.1 | right so it was like this accountability piece for you of like now I'm not going to get on until |
| 1:38.9 | I tell I sell my first franchise that's going to kind of be the the goal that I said is once I do |
| 1:43.8 | that then I'm then I'm |
| 1:45.0 | going to make this available to me so one why did you get into the fitness franchise like |
| 1:49.9 | where were you at in your life at that point where you're just like you know I'm were you a trainer |
| 1:55.3 | and it was just you always love fitness what were you doing prior and what was the jump to, okay, I'm going to |
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