Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.

Every level that you hit, there's a lot of things that suck that you just won't want to do.

What you're capable of is on the other side I don't feel like it.

And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there.

Welcome back to another episode of real business owners with myself, Trevor Cowley.

Hope you guys are doing well. Today is a solo episode per usual. If you're ready to level up

personally and professionally, get your asses to realbusinessowners.com. Also, I just want to say a big

thank you to people who have been going to leave reviews. Even if you've left a review in the past,

you can still go leave an additional review. And it means the world to me. Last night I went through

and read some of them. And I just, I can't tell you how much reading those puts fuel in my tank

for me to continue to show up for you guys in the manner that I have, hoping that my words

are valuable enough to where it has the ability to ignite a thought, which ignites an action,

which makes a change in your life. And so today's episode, I'm going to kind of jump around a little bit,

as some of you longtime listeners know, that I do. You know, there's been a few phone calls that I've had

lately. The call that I had yesterday was interesting because there's like a theme with every single

call that I have with business owners that are struggling. And the theme is they continue to show up

as they've always shown up and they're living off of hope. They hope that one day that they can get to

their goals. And usually when I say, okay, where are you at? What are your goals? Most often, it's not like

some big, massive, scary goal. It's like, well, we get four jobs a year and I'd really like to get six.

And the reason why the brain does that is because the brain can comprehend six.

It can't comprehend 15 if all you usually do is four.

Because it's so far outside of your normal that it feels like,

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