Sarah Fennel: Broma Bakery Founder and Author

Second Life

Who What Wear

Business, Careers, Society & Culture, Arts, Fashion & Beauty, Personal Journals

4.8 • 3K Ratings

🗓️ 2 September 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sarah Fennel is an author, content creator, and founder of the popular food blog Broma Bakery. Sarah studied anthropology at New York University, and after having a hard time adjusting to college in a big city, she started a food blog to re-create her favorite recipes as a source of comfort and creativity. She eventually transferred to the University of Michigan, and after graduating, followed her love for food and baking by taking a job as a catering director at a local restaurant. But the job wasn’t the right fit, and in a moment of inspiration, she decided to go all in on Broma Bakery, googling “How to make money off of a food blog.” She gave herself two months to make the blog profitable, and it worked. Over the last 10 years, Broma Bakery has become an immensely popular and trusted source for delicious baked goods recipes. Sarah also expanded her business by creating a food photography course and building large followings on TikTok and Instagram. This October, she’s releasing her first cookbook, Sweet Tooth: 100 Recipes to Save Room For. Preorder the book now: https://bromabakery.com/cookbook/

Transcript

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0:00.0	Hi everyone I'm Hillary Kerr the co-founder and chief content officer of
0:09.7	who what where and this is Second Life, a podcast spotlighting women who have truly
0:16.1	inspiring careers. We're talking about their work journeys, what they've learned
0:20.4	from the process of setting aside their doubts or fears and what happens
0:25.4	when they embark on their second life.
0:27.6	Today on the show I'm speaking with Baker, author, content creator, recipe developer, and founder of the website, Broma Bakery, Sarah Fennel.
0:38.0	Sarah grew up in Boston and went to NYU to study anthropology, but being a college freshman in New York City at a big school
0:44.8	was tougher than she expected.
0:47.4	So she started a baking blog as a creative outlet.
0:51.7	While in college that website, Roma Bakery, began as a creative outlet. While in college that website, Roma Bakery, began as a space where she
0:55.7	recreated her favorite recipes, including her mom's beloved chocolate chip cookies. Her junior year,
1:02.3	Sarah took a leap and transferred to the University of
1:04.5	Michigan and after graduation she worked as a catering manager at a local
1:08.8	restaurant but it still didn't feel like quite the right fit. So she took another leap and
1:14.2	Googled quote how to make money off of a food blog. She ended up going full time
1:19.1	with broma bakery and the rest is history. Over the last 10 years she's built Broma into a
1:25.8	massively popular and trusted source for delicious recipes. Plus she expanded her
1:31.5	offerings and created the Food
1:33.4	Photography School to teach fellow food bloggers about how to make their
1:36.5	creations look as exceptional as possible.
1:39.2	Sarah has stayed nimble over the years, expanding her online presence into new mediums, and she now has
1:44.9	over a million followers on Instagram and 1.3 million followers on Tik-Toc, where she posts recipes
	...

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