Salumi Chicago - Foodies, Meet the Master Salumiere

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 11 September 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the first half of this Feature, Gregory Laketek, Co-Founder & COO at Salumi Chicago, shows us what it takes to have true mastery of your craft. After buying a one-way ticket to Italy, Greg did everything it takes in order to perfect the craft of creating salumi. With hours upon hours of training in Parma, Italy, Greg was ready to bring Italian quality meat to the United States through Salumi Chicago. Salumi Chicago is a company based out of Illinois that is dedicated to bringing organic quality meats to another level. Listen in today to hear about how learning a craft in Italy isn’t only an episode in Master of None, it’s a reality.

In part one, Greg discusses The Founder’s origin story; Not only quitting your day job but leaving the country; The importance of being a lifelong learner; Getting mastery of your craft; Building a quality food company; Creating traction and value in the food business; And so much more.

Join us while Ramon Vela interviews Greg in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Salumi Chicago visit: https://salumichicago.com/

Retention Science - RetentionScience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	So next morning, I booked a one-way ticket to Parma, Italy, and said,
0:25.8	I'm not going to return until I learn how to make Salumi like they do out here.
0:30.5	I didn't speak the language, and I was by myself in Italy,
0:34.0	and after a week of just walking around without any luck, I just said, okay, I really have to
0:40.1	I really have to make something happen or else I'm going to go home and I think this is going
0:44.8	to be an epic fail. So I saw this poster everywhere in Parma and I said, okay, this person
0:52.0	on this poster, I have to go find him. So I went to the castle, Antica Corte, Palvachina, and I made a reservation at their
1:03.1	restaurant and thought, okay, well, if I show up early, maybe they'll give me a tour and
1:07.3	that'll be my chance to talk to them.
1:10.8	Lo and behold, I showed up for a tour and that'll be my chance to talk to them.
1:18.4	Lo and behold, I showed up for a tour early before dinner and I said, I really wanted to speak with Massimo, the owner, told them my story and they said, well, this is kind of strange.
1:23.3	And they let me speak to him.
1:24.9	We sat down in his quarters on the side of the castle.
1:28.2	And I told him, I just booked a one way ticket out here.
1:30.9	I'm about to start the only salumi company in Illinois.
1:34.8	The only, they call it Salumi Fico.
1:37.4	And he's said, wow.
1:44.7	Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:50.4	Today, as always, I've got this amazing founder and brand that we're going to feature, but before I do, let me say a little something about my partner, Tenuity.
	...

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