Amrita Health Foods - Transparent About Our Ingredients

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 September 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Arshad Bahl, Founders & CEO at Amrita Health Foods, explains that for all of those who are worried about catching breakfast on their way to work, whether it’s the lack of time or dietary restrictions like allergies or veganism, worry no more. Armita Foods is providing the perfect on-the-go snack for all of those who need a quick bite and don’t want to waste any time. Amrita Foods recreates the experience for all of those who want to receive all of the nutrients that they need while also enjoying the taste. As Arshad says, the protein bars in themselves are reimagined to not taste like the traditional protein bars but still provide the consumer with the right amount of protein that they need. Here's the rest of the story.

In part two, Arshad discusses; COVID Impacts; Product transparency and the importance of ingredients; Recreating the taste of a protein bar; The COVID Pantry; Armita’s social mission; Packaging and pricing; Future of Amrita; And so much more.

Join us while Ramon Vela interviews Arshad in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Amrita Health Foods visit: https://www.amritahealthfoods.com/

Fenix Commerce - https://www.fenixcommerce.com/

Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	I started making this with my son because he needed something that was low inflammation,
0:27.7	something that was high calorie, that tasted good,
0:31.1	and something that he could participate in making.
0:34.2	So we were literally putting these items together in a bowl,
0:39.4	mashing them with our hands,
0:47.9	using little cutouts for cookie cutter cutouts and making bars, cookies, whatever, with it. So that was a genesis of it. And then we just so happened to do a social behavior experiment with him.
0:56.8	So a lot of kids in the autism spectrum really have a really hard time with eye contact.
1:01.8	And we spent a summer at the farmer's market.
1:05.9	Actually, that's a particular first summer.
1:08.3	And it was really designed just to get him to be more comfortable talking to
1:11.9	people he was right around four years at that age at that time and we were just probably lucky or just
1:18.6	just happened that the whole food's buyer for the region was walking through the farmer's market
1:23.2	and kind of love what we were doing asked if you'd be interested in participating in their local
1:29.2	store and, you know, kind of the rest is history in many ways. And I had no idea about food or anything
1:35.9	like that. So this was right around 2012 and 2013. I quit my corporate job. I was an executive at IBM
1:43.0	and just went all in to running this business
1:47.2	and sort of learning trial by fire through the process.
1:54.6	Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in abandoned cards.
2:00.3	How do they do this? They give your customers an
2:03.3	Amazon-like experience by providing real-time, accurate delivery options on your product pages,
	...

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