4.7 • 1.2K Ratings
🗓️ 29 July 2024
⏱️ 18 minutes
🧾️ Download transcript
Over the course of 18 packed hours, I shadowed the ambitious and energetic Sabrina Elba for 54 Magazine. When 54 reached out and asked me to write the cover story on Sabrina and her award-winning S'ABLE Labs brand I knew I had to do it, despite having never written a cover story before. In less than 24 hours, Sabrina and I did pilates, tested lab samples, met with her woman-led team, and danced the night away at a party hosted by Naomi Campbell. Our time together illuminated exactly why Sabrina is the perfect person to lead the charge on ethical A-Beauty’s global takeover. Listen in to hear the entire cover story.
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0:00.0 | Hello, hello, this is Brooke DeVard and you're listening to the Naked Beauty podcast. |
0:09.0 | Today's episode is going to be a little bit different because I was asked to do something |
0:12.8 | a little bit different. |
0:14.3 | A few weeks ago, I had an incredible offer from a magazine called 54 Magazine. |
0:20.2 | 54 is a relatively new magazine, but it's considered |
0:22.4 | the mecca of African culture. The pages of 54 mag share with the world the art, culture, |
0:28.4 | talent, and luxury that exist throughout the African diaspora. And why is it called 54? Because |
0:33.6 | there are 54 countries in Africa. So their editor-in-chief and Sabrina Elba actually both |
0:38.6 | approached me to write the cover story for their new issue. They wanted me to basically shadow |
0:44.6 | Sabrina Elba and do a deep dive on the work that she's doing with her skincare lab, Sable Labs, |
0:49.7 | but just a profile on her in general. Now, as someone that grew up on magazines and loved reading |
0:55.4 | magazines and magazine interviews, I was like, I can do this. That was my first thought. I |
1:00.5 | can do this. But then I realized I've never written a cover story for a magazine before. |
1:05.3 | But I had interviewed Sabrina. And as you all know, I've been interviewing people for eight |
1:09.5 | years on this podcast I was also |
1:11.8 | an english major so I was like I know how to write you know that Stanford literature degree is |
1:17.4 | still somewhere back there in my brain so I took on the challenge I boarded a flight to |
1:23.2 | London I shadowed Sabrina elba who you all know has been a guest on this show. I shadowed her |
1:29.0 | for a full day, a jam-packed day, and then I wrote the story. So today on the podcast, I'm going to |
1:36.1 | read to you the story of my time in London with Sabrina and everything I learned about her quest |
1:42.1 | to dominate A beauty. The thing I really wanted to focus on in this article |
1:45.5 | was how bringing centuries-old African ingredients and rituals |
... |
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