Unmasking Skincare Marketing feat. Amy Koberling, PA
Naked Beauty
The Naked Beauty Podcast
4.7 • 1.2K Ratings
🗓️ 22 July 2024
⏱️ 52 minutes
🧾️ Download transcript
Summary
When I met Amy Koberling aka The Skinthusiast, I knew I had to have her on the podcast to talk about what we should really be paying attention to when buying skincare. During our conversation, Amy dispelled some common beauty myths and misunderstandings about popular ingredients from benzoyl peroxide to vitamin C. Our conversation covered trends in skincare marketing, overhyped and underhyped products, and how we ensure credibility with our audiences.
Tune in as we discuss:
- The rise of A-Beauty and products from Africa
- Why we should shop by skin concern and not ingredient
- What we can do to respond to inevitable collagen loss
- How to determine which red light therapy tools to invest in
- The most effective way to layer skincare products
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Brands & Products Mentioned:
Aveeno Kids Continuous Protection
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Transcript
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| 0:00.0 | Hello. This is Brooke Devard and you're listening to the Naked Beauty Podcast. |
| 0:10.0 | I have been all around the world London to Italy to Istanbul to Boedroom I came back to |
| 0:17.3 | Los Angeles I went to New York then I just got back from New York it has been a whirlwind of |
| 0:22.4 | travel but today's topic is one that I'm very |
| 0:25.3 | excited about because it is on the essential topic of skin care purchasing education. |
| 0:32.1 | The skin care industry is only getting larger and |
| 0:34.7 | larger. It's a multi-billion dollar industry and with more consumers comes more |
| 0:38.9 | marketing dollars and more marketing savvy and sometimes it can be very confusing to even know what is worth |
| 0:44.6 | buying what is worth investing in which is why I had my guest Amy |
| 0:48.4 | Coperling join me today on the podcast now Amy is a practicing |
| 0:52.1 | dermatologist she's a dermatologist PA but Amy is a practicing dermatologist. She's a dermatologist PA, but she is a big |
| 0:55.3 | skin care enthusiast. She has a great new podcast called Skin Enthusiists, but she really knows her |
| 1:01.0 | stuff. And as we talked about a way that we could work together I said |
| 1:03.6 | Amy let's just have a conversation about what we should actually be paying attention |
| 1:08.1 | to as skin care consumers there is just so much information out there and some of the things that were meant to pay attention to we ignore and some of the things that they really hype up as marketing claims really aren't that important. |
| 1:21.0 | So I wanted to go deep with Amy about what is really worth |
| 1:23.8 | paying attention to. And then I'm able to ask and then I'm able to ask her about |
| 1:27.4 | some of the kind of viral trendy things that we're hearing a lot about |
| 1:31.0 | dermaplaining, exosomes, collagen. |
| 1:34.3 | There are lots of things happening in the skin care |
| 1:36.6 | conversation that we often don't get the time |
| 1:38.9 | to break down in detail. |
... |
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