I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high

bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

into revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

So my name is Ben Murray. I'm a SAS CFO by trade and came up through the finance and accounting ranks in the airline industry, then got into software and now offer fractional

SaaS CFO services, do some coaching, teach courses in SaaS metrics and finance,

and actually co-founded an app to automate cash collections and have a SaaS news site.

So really live and breathe SaaS at this point in time.

So today, talking about SaaS founder confessionals, lessons learned from raising a cumulative

$500 million.

So I have a podcast as well where I interview SaaS founders.

And one of those questions is tips and tricks, lessons learned in the fundraising process.

And we know Nathan Big fan of bootstrap companies, but we know SaaS companies also raise capital.

So what are those lessons learned?

And of course, they always have something to say, or even if they could go back in time and redo their fundraising process, this is what they do.

So let me hit click.

So over the next 20 minutes, boy, yeah, that's small.

Talk about founder investor fit, know your milestones, and then storytelling.

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