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SaaS Interviews with CEOs, Startups, Founders

How I leveraged marketing analytics to scale from $1M to $11M

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 20 July 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

I'm very excited to share this recording with you guys, which happened at our conference,

0:04.3

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high

0:10.7

bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

0:14.9

into revenue graphs, real tactics, and real growth metrics.

0:25.7

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:30.1

If you'd like to subscribe, go to getlatka.com.

0:34.2

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:46.6

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

0:54.2

Over the next 20 minutes, I'm going to show you how we, basically where we started at about

1:03.2

one million in GSV. Talk a little bit about the value proposition, what we offer at Wing

1:08.4

Assistant, about our customers, who they are, and then

1:13.6

how we grabbed bottom of the funnel business mainly through Google Ads.

1:19.6

Then I'm going to show you how we went efficiency first, being hyper-responsive to all of our incoming

1:25.6

users, prospective customers, how we set up analytics, which will be the main part that I'm going to explain,

1:32.3

and hopefully you'll get some value out of it.

1:35.3

And then how we hunted inefficiencies, because you always have some bad traffic, I'm sure you know,

1:42.3

and you want to minimize that to

1:44.8

as much as possible, essentially.

1:48.7

And then, yeah, finally I'm going to explain how we scaled from that $1 million to $10 million,

1:56.1

and yeah, what the magic ingredient is.

1:59.7

And, yeah, if we have time at the end, then I'm going to give an example of how we bet Google

2:06.0

and get a pretty significant refund.

...

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