S9 Bonus: Egil Østhus, Unleash (Replay)

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 20 August 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Egil Østhus is based out of Norway - which obviously means he loves skiing. But outside of this, he loves to run outdoors, through the woods and on the streets. He has not done a full marathon yet, but dreams of doing the New York marathon someday. He's a family man, married, with 2 boys - none of which like to run with him, but they all enjoy being active and hiking. In a past role, Egil's co-founder (and brother, FYI) was looking for a tool that would help him release code into the wild, in a rapid - yet safe - manner. He couldn't find anything to meet his high standards - so he built his own. When the open source version started to get a lot of attention, Egil joined his brother to bring the solution to the enterprise. This is the creation story of Unleash. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	One of the first, let's say, assumptions we had were that we didn't really want to go to the US market because it was already two major competitors in that market.
0:10.6	That was their whole market.
0:12.2	They're established.
0:13.1	So there is no reason for us to go there.
0:15.3	Why should we go and compete where there's already kind of a big player?
0:18.5	So let's go to Asia.
0:19.4	That was our initial thought.
0:21.2	So we were really focused and let's go there and just make this thing happen. And you know what?
0:27.4	We didn't understand the culture. We didn't know how to sell. We didn't know how to speak with them.
0:31.5	We didn't know how to engage with them. I think everything you would read in a book, we failed on all of them.
0:38.2	I'm Ege Lusus. I'm the co-founder and CEO of a company called Unleash.
0:46.8	This is Code Story.
0:49.4	A podcast bringing you interviews with tech visionaries.
0:52.3	Six months moonlighting.
0:53.7	There's nothing on the backcats.
0:55.8	Who share what it takes to change in industry.
0:58.3	I don't exactly know what to do next.
1:00.2	It took many goes to get right.
1:02.0	Who built the teams that have their back.
1:04.7	The company is its people.
1:06.3	The teams help each other.
1:07.5	She was proud of her team.
	...

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