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The John Batchelor Show

S8 Ep610: PREVIEW FOR LATER Jim McTague explores a flourishing French pastry business in Pennsylvania where customers seek affordable instant gratification through high-quality, rich treats priced under ten dollars that consistently sell out for the owners daily.

The John Batchelor Show

John Batchelor

Arts, Society & Culture, Books, News

4.52.8K Ratings

🗓️ 20 March 2026

⏱️ 2 minutes

🧾️ Download transcript

Summary

 PREVIEW FOR LATER Jim McTague explores a flourishing French pastry business in Pennsylvania where customers seek affordable instant gratification through high-quality, rich treats priced under ten dollars that consistently sell out for the owners daily. (2)
1877 BUCKS COUNTY PA

Transcript

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0:00.0

This is John Batchelor, a colleague Jim McTag reporting from Lancaster County in Pennsylvania,

0:06.0

the Keystone State about a pastry business, a pop-up cart in a mall that does extremely good business these days.

0:15.4

Maybe he always has.

0:17.2

Jim has befriended the cellar, and her husband is the French chef, and they fill the case with under $10 pastries.

0:27.9

Here, Jim describes them.

0:30.0

Also, the question is, why are they selling so well, given the anxiety right now in the world?

0:35.9

Well, maybe that's why.

0:39.5

Here's Jim. Much more than I.

0:45.4

Yeah, I think it's an economic reason. I think people are pinching pennies, but they want an instant gratification. And you can get one of these pastries for under $10. And they're substantial. They're not,

0:53.6

they're not like the fragments of food you get when you're actually in Paris.

0:59.4

What are they filled with?

1:00.4

Do they have jam inside?

1:02.2

Some of them have, I wouldn't call it jam.

1:05.2

It's a concoction of raspberries.

1:07.7

It's so rich.

1:09.8

It's jam-like, but it's much richer than jam that comes in a jar.

1:15.1

It just screams at you through the case. I mean, it's not, it doesn't only tickle your taste buds,

1:23.7

but it's visually so attractive. And they sell everything? Yes, the woman who runs the

1:33.1

stand told me that she's almost become, she's better than AI when it comes to determining how much

1:42.3

inventory to put out in a given day.

1:44.7

And they have a lot of inventory.

1:46.0

It's not scant.

...

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